Paid Search

Keyword Matching and the KET

I am guilty of sometimes being an over protective parent with my campaigns. I can lock down and restrict my keywords to the point where I may be missing out […] Read More


Google vs. Bing vs. Yahoo for SEO

We get this question all the time here at Netvantage: “We’re focusing a lot of our attention on Google. What about Bing and Yahoo? What should we be doing to […] Read More