Employees from Netvantage Marketing, an online marketing firm located in downtown East Lansing and Grand Rapids specializing in paid search management, search engine optimization and social media, spoke at various events the week of September 24th, 2012. Social Media Marketing Manager Nicole Anegon presented to Michigan State University’s Professional Development Public Relations Student Society of America [...]
Read MoreI don’t remember exactly when the switch happened in my brain. Maybe it began when Chrome started storing and sharing my search history between my browsers on different platforms including my cell phone. Perhaps I just didn’t want one company to know that much about me. Odds are it was something that’s been building up [...]
Read MoreI'm going to keep this post short. Mainly because I'm annoyed. At Google. Again. If you don't know by now, to have your products included in Google's Shopping listings you need to pay to play. While this is an obvious money grab, the Google PR team once again tries to make cupcakes out of turds. [...]
Read More(Today's guest post is brought to you courtesy of Steven Boggs) Ecommerce entrepreneurs have to deal with all kinds of issues when it comes to building their website into an online success. There are matters of administration, customer services, keeping the shopping cart and sales software running smoothly and occasionally having to return money to [...]
Read MoreBack in May of 2011, SEOMoz user "Stephen" shared a guide for SEO’s who hate link building. This concept sparked a great deal of interest and, just a few days later, Tom Anthony shared a Google Docs-based tool that made many of these processes quick and effortless. For a year or so, many SEOs found [...]
Read MoreWe have been fortunate in growing our business in the past four years across the United States and more recently into Europe. While we're based in East Lansing and now Grand Rapids, we still take pride in our local presence. In the past couple years it's been a bit of a joke around our office [...]
Read MoreWe deal with a lot of clients that redesign their sites in the middle of our SEO engagements. There are always a lot of things to consider with design and content standpoint. In a normal redesign situation, the client is looking to spruce up the aesthetics of the site, while also looking to clean up [...]
Read MoreImage credit: powerof9 On the eve of Facebook’s historic IPO announcement, General Motors announced that it will pull all funding from advertisements displayed on Facebook. According to General Motors, they feel that paid ads through Facebook have little impact on consumers’ vehicle purchases, rendering them unnecessary costs. So what does this mean for the future [...]
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