Netvantage - now a member of the Yahoo Web Analytics Consultant Network

It doesn't seem like it was that long ago that Joe and I were mulling over what analytics application(s) we would decide to run with as we moved towards making Netvantage a reality.  After a brief spin with IndexTools we liked what we saw and decided to sign on as a Partner...only to find that […]

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Building links without your computer

As I dig around the web on a daily quest for information, I've found an immense amount of information on tactics for building links.  Email requests, linkbait, widgets, and many more ideas are sprinkled all over the web and are certainly excellent means to build links.  But for a lot of small businesses, their staff […]

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Truly free project management? It's out there, and it's awesome!

When you start a small company and run a small company, you're always looking for ways to pinch pennies.  Obviously you want to work with effective tools, but you don't want to pay any more than you absolutely must.  Such was the case when we started Netvantage, constantly seeking out free ways to do things […]

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Getting more from Google Analytics - understanding user intent

Of all the additions to Google Analytics within the past 12 months, none have made waves with analytics professionals more than the segmentation tool.  Obviously, this provides a million different ways for users to slice up data, but for beginners (and I run into this regularly) all of the possibilities can be confusing.  So now […]

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SEO on a Nickel | Free SEO tips - assessing competitors' link tactics

Okay, there are a million paid tools and services out there supplying a dizzying array of SEO data to help your efforts and fill you in on the competition.  Truth be told, not everyone needs that or can afford it, particularly in this economy.  So in the spirit of running a lean, mean organization (hey, […]

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How to make YouTube videos that don't suck part 4

Since I've been doing some video work lately, I figured it would be time to come back with another installment of the ever popular (at least by Google Analytics standards) HTMYVTDS series. The topic of today's ridiculously acronymed segment? Post production. Thus far we've covered lighting, audio recording and framing, so once you've gotten those […]

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Resources for SEO beginners

Between adding new employees at Netvantage and the growing number of presentations and speaking engagements I end up doing, I've found myself referring people to a lot of tried and true resources.  So today I figured I'd share a handful of resources for SEO newbies.  These are all pretty straightforward, highly actionable, and written in […]

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Need some quick links? What's in your closet?

Over lunch the other day, my current favorite person in the world (our intern Brad) had to listen to me mulling over some options for my next blog.  I wasn't all that happy with any of the things that had popped into my head, and he tossed out one that he had used earlier that […]

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One year into business...the good, the bad, and the ugly

We just made it past the one year mark.  The day in the office was pretty uneventful to be honest, but I couldn't help but reflect on all of the things that happened in our first year of business, and the lessons I've learned.  To steal a cliche I used in my final weeks at […]

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Asking for a link...use common sense

There are a million ways to ask for a link, but using some common sense when you do so by email can certainly help your cause.  What do I mean by common sense?  Well, a couple of things.  The first is common advice for anyone who's done link building in the past, and that's to […]

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