What the average Joe thinks about search engine ranking factors

Recently we decided to piggyback on SEOMoz's biannual search engine ranking factors and see what the average, non-SEO thinks about how Google's magic organizes the world's web pages and puts them in order for our consumption.  We generated a survey and shot it out to a broad web of professionals of all stripes, and 34 […]

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SEO on a Nickel - Self assessment to save time and energy

You can't pinch your pennies enough these days, or pinch them at all if you're working with a broken hand as I am...ANYHOW, I figured it was about time for another quick hitting edition of SEO On A Nickel - so all of my penny pinching fans feel free to rejoice! No lengthy diatribe, typing […]

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Using Google Analytics to find low hanging fruit in your SEO efforts

I find a lot of small businesses and some SEOs get really locked in on the big fish in their SEO efforts once they do their initial on-site optimization.  This can be troublesome only because those big fish can take a long time to reel in, and it's good for the ego (or job security […]

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SEO on a Nickel - some free keyword tools for your keyword research

I'm back...did you miss me? After a recent broken hand (I'm still in a cast) my blogging has come to a screeching halt.  But I'm toughing it out tonight and firing out a quick post to highlight a couple of extremely cool, and more importantly FREE, tools for keyword research.  So let's get to it.  […]

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MMA, MSN, Yahoo and SEM...some observations from an armchair quarterback

It was everywhere this week - Yahoo and MSN/Live/Bing have joined forces to try to take a bite out of Google. The net was aflutter with buzz. Me? I yawned and kept on with my activities. You see, I'm a bit of an MMA fan, and the events of the last week in the world […]

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Netvantage - now a member of the Yahoo Web Analytics Consultant Network

It doesn't seem like it was that long ago that Joe and I were mulling over what analytics application(s) we would decide to run with as we moved towards making Netvantage a reality.  After a brief spin with IndexTools we liked what we saw and decided to sign on as a Partner...only to find that […]

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Building links without your computer

As I dig around the web on a daily quest for information, I've found an immense amount of information on tactics for building links.  Email requests, linkbait, widgets, and many more ideas are sprinkled all over the web and are certainly excellent means to build links.  But for a lot of small businesses, their staff […]

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Truly free project management? It's out there, and it's awesome!

When you start a small company and run a small company, you're always looking for ways to pinch pennies.  Obviously you want to work with effective tools, but you don't want to pay any more than you absolutely must.  Such was the case when we started Netvantage, constantly seeking out free ways to do things […]

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Getting more from Google Analytics - understanding user intent

Of all the additions to Google Analytics within the past 12 months, none have made waves with analytics professionals more than the segmentation tool.  Obviously, this provides a million different ways for users to slice up data, but for beginners (and I run into this regularly) all of the possibilities can be confusing.  So now […]

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SEO on a Nickel | Free SEO tips - assessing competitors' link tactics

Okay, there are a million paid tools and services out there supplying a dizzying array of SEO data to help your efforts and fill you in on the competition.  Truth be told, not everyone needs that or can afford it, particularly in this economy.  So in the spirit of running a lean, mean organization (hey, […]

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