East Lansing, NCAA basketball, and missed opportunities for local and mobile search

The NCAA Women's tournament offered a great opportunity for local businesses to benefit from the influx in revenue. Many missed opportunities by not getting themselves in front of online customers, however.

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PPC snake oil?

After recently weighing in on what I feel are some deceitful practices in the world of SEO, I have decided to weigh in on an increasingly marketed approach to pay per click marketing that I've been presented with and asked questions about quite a bit recently. The topic?  "Guaranteed top Google listings for a flat […]

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Michigan's Best SEO, PPC and Web Analytics Company?

While I'm certainly not a bashful person, I do tend to shy away from too much professional bravado.  However, I got a kick out of some of our organic results when I took a look at them today. A while back I published an article about geo-targeting with SEO, discussing the benefits of targeting your […]

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Building links...and *gulp* relationships

I don't know what everyone else's client roster looks like, but for us it's all over the map, both literally and figuratively.  Not only have our clients allowed us to fulfill our dream of manifest destiny (almost), but they range from billion dollar corporations to one person start ups and everything in between.  Obviously, the […]

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How to make YouTube videos that don't suck, volume 2

In the first edition of this series we tackled the topic of audio, so now that you have the basics of making your videos sound good, it's about time you learn how to make your videos look more professional. When amateurs pick up a camcorder, one of the biggest sins they commit is in framing […]

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How to make YouTube videos that don't suck, volume 1

As video has become more prevalent across the web, I've noticed a very disturbing trend in how it's being used.  Simply videotaping something and slapping it up on your $25,000 site can be a terrible idea.  Yes, having video can make you look technologically savvy IF you do it well.  Putting a poorly made video […]

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My interview with Travis Stoliker of Liquid Web

Recently I had the chance to ask some questions of Liquid Web Director of Sales and Marketing Travis Stoliker.  Liquid Web has been very forward thinking when it comes to Internet marketing, which is why we felt Travis would make an ideal subject for our first interview. Adam Henige:  First off, congratulations on the recent […]

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Let's hear your best fake SEO testimonials!

Okay, one of the most ridiculous things regularly heard as a practicioner of search engine marketing is, "What does it cost to be listed first in Google?" or "How many days will it take to be ranked first in search engines?" There's no clear answer to any of these questions...what words do you want to […]

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How to make a big splash quickly with your SEO

Keyword density...yeah, it's THAT important I wasn't sure how to take PJ Fusco's recent article on Clickz on keyword density.  I have greatly enjoyed watching SEOs downplay the significance of keyword density the last couple years, always assuming I was a part of the silent conspiracy against the newbies to the world of search.  So […]

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Google Analytics...a poll

Thought I'd try something new and interesting and throw a poll on my site just to see if anyone's paying attention.  Anyhow, with all of the advancements made available by Google Analytics, I was wondering what people thought about the possible obsolescence of the long standing web analytics players.  Can Google push them out of […]

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