Search Scoop: Week of May 26th

Happy Memorial Day! Thank you to all of those Americans who have served our country; we are truly grateful for the sacrifices you have made. Here are this week's Search Scoop articles: Google Targets Spammy Queries With Payday Loans Algorithm Update — Did you notice anything crazy in your rankings this past weekend? If so, it wasn’t […]

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Search Scoop: Week of May 19th

Happy Monday! Here are this week's Search Scoop articles: Top Five Local SEO Myths — And Truths — Local SEO is its own animal, and like any other aspect of search there are a lot of misconceptions about what works, how it works, and why it works. Chris Marentis does a nice job here of separating the truth […]

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Page Post Ads on Facebook - the Unintended Consequences

Note: This post isn’t meant to point fingers at anyone; it is simply a topic for discussion and debate. While scrolling through my News Feed Tuesday morning I came across this Facebook post: My first thought was, I wonder if there are any updates on the story, then as I looked at the post closer […]

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Search Scoop: Week of May 12th

Happy Birthday to us! Today marks Netvantage's 6th birthday! Here are this week's Search Scoop articles: 6 Reasons Why You Must Monitor Your Website's Links — Building strong backlinks is important for the success of your website's rankings, but it isn't simply enough to build backlinks. Keeping an eye on your website's backlinks is just as […]

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Search Scoop: Week of May 5th

Happy Cinco de Mayo! We hope everyone can get out and celebrate with a margarita or two! Here are this week's Search Scoop articles: Using Great Nonprofits for Link Building — Technically you can’t “buy” links, but Google has always seemed to turn a blind eye to nice sponsorships, which benefit you and the organization you’re contributing […]

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Search Scoop: Week of April 28th

Happy Monday! Only five days until it's the weekend; until then here are this week's Search Scoop articles: What To Do After the Guest Blogging Apocalypse — We talk to people all the time panicked about their site’s loss of traffic or declining rankings. Quite often, there’s no manual penalty that comes along with it. More and […]

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Search Scoop: Week of April 21st

Happy Monday! Here are this week's Search Scoop articles: Long-Tail Keyword Research on Deadlines - How to Find Hot Phrases on the Fly: The power of the right headline and keyword usage in a blog post can’t be overstated. Using Google suggest in your keyword research can be a great way to build a headline […]

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Search Scoop: Week of April 14th

Happy Monday! Here are this week's Search Scoop articles: Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic "Not Provided" - Word on the street is that Google is going the way of "Not Provided" for paid search keyword data, as it did for organic data. More to come on this […]

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How We Recovered from a Manual Action Penalty in 2 Weeks

Has anyone else out there felt the wrath of Google's manual penalties over the past few weeks? I most certainly have. On March 20th, the same day that the SEO community exploded with news of My Blog Guest receiving a manual site-wide action penalty from Google, I received a similar unfortunate message in Google Webmaster Tools: […]

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Search Scoop: Week of April 7th

Happy Monday! In Netvantage news, Managing Partner Joe Ford visited his Alma Mater last week to share tips and tactics for paid search campaigns with undergraduate students. He presented to students in the MSU Telecommunications program who are currently participating in the Google Marketing Challenge.   Here are this week's Search Scoop articles: Negative Domain […]

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