Search Scoop: Week of June 9th

Happy Monday! We've given Search Scoop a fresh new format. We hope you like it! Here are this week's Search Scoop articles:

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Search Scoop: Week of June 2nd

Happy Monday! It's finally June and hopefully the weather in Michigan continues to feel like it! Here are this week's Search Scoop articles: Google Panda vs. Google Penguin Updates — As an SEO, like any job, it’s easy to speak in your own language and assume people know the ins and outs of your business and can […]

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Think You've Been Penalized? It's Not Google. It's You.

Here's a tale I've seen too often the past year. It goes like this. The traffic drop Someone in your organization takes a look at Google Analytics and sees something like the above. Oh %$#&! Something's gone wrong, but what? Surely there's an easy fix here, it's just a matter of identifying the issue. This […]

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Search Scoop: Week of May 26th

Happy Memorial Day! Thank you to all of those Americans who have served our country; we are truly grateful for the sacrifices you have made. Here are this week's Search Scoop articles: Google Targets Spammy Queries With Payday Loans Algorithm Update — Did you notice anything crazy in your rankings this past weekend? If so, it wasn’t […]

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Search Scoop: Week of May 19th

Happy Monday! Here are this week's Search Scoop articles: Top Five Local SEO Myths — And Truths — Local SEO is its own animal, and like any other aspect of search there are a lot of misconceptions about what works, how it works, and why it works. Chris Marentis does a nice job here of separating the truth […]

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Page Post Ads on Facebook - the Unintended Consequences

Note: This post isn’t meant to point fingers at anyone; it is simply a topic for discussion and debate. While scrolling through my News Feed Tuesday morning I came across this Facebook post: My first thought was, I wonder if there are any updates on the story, then as I looked at the post closer […]

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Search Scoop: Week of May 12th

Happy Birthday to us! Today marks Netvantage's 6th birthday! Here are this week's Search Scoop articles: 6 Reasons Why You Must Monitor Your Website's Links — Building strong backlinks is important for the success of your website's rankings, but it isn't simply enough to build backlinks. Keeping an eye on your website's backlinks is just as […]

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Search Scoop: Week of May 5th

Happy Cinco de Mayo! We hope everyone can get out and celebrate with a margarita or two! Here are this week's Search Scoop articles: Using Great Nonprofits for Link Building — Technically you can’t “buy” links, but Google has always seemed to turn a blind eye to nice sponsorships, which benefit you and the organization you’re contributing […]

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Search Scoop: Week of April 28th

Happy Monday! Only five days until it's the weekend; until then here are this week's Search Scoop articles: What To Do After the Guest Blogging Apocalypse — We talk to people all the time panicked about their site’s loss of traffic or declining rankings. Quite often, there’s no manual penalty that comes along with it. More and […]

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Search Scoop: Week of April 21st

Happy Monday! Here are this week's Search Scoop articles: Long-Tail Keyword Research on Deadlines - How to Find Hot Phrases on the Fly: The power of the right headline and keyword usage in a blog post can’t be overstated. Using Google suggest in your keyword research can be a great way to build a headline […]

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