I read a post the other day by John-Henry Sherck on finding directories that survived the recent Google updates and I found myself agreeing with his philosophy on grabbing links wherever they're available. This also led me to another thought, "What if we made a search engine that only pulled results from directories?" I set [...]
Read MoreAt the end of September and early October people were all atwitter about Google's Exact-Match Domain (EMD) update. For years if you had an exact match domain for a popular keyword it took very little effort to rank out highly for that keyword. So, if you wanted to rank out for "buy shoes" your chances [...]
Read MoreIf you think the world is going to end tomorrow, stop reading this and go do something more important. For the rest of you, check out the 2012 highlights from the Netvantage Marketing office, business events, and more!
Read MoreThe amount of money spent in this last election, to me at least, was hard to believe. All political leanings aside it's staggering to think how much money was dumped into this election. Recently I caught this infographic laying out just how much was spent on this election and with some historical context. Any time [...]
Read MoreIn my link building experience, I've found that one of the most tedious and time consuming parts of link building is informing a webmaster or content owner of a webpage which links on their site are actually broken. I've often found that the more value I can provide for them, the more likely that they will be [...]
Read MoreNetvantage Marketing was honored to receive the Emerging Economy Award at the 7th annual Celebration of Regional Growth Awards held by the Lansing Regional Chamber of Commerce. The awards are given to businesses that demonstrate economic development as well as job creation, commitment and investment in the Greater Lansing area. The Emerging Economy Award, created [...]
Read MoreIn paid search you are always, ALWAYS testing. Ad copy is one of the key items that you are always testing in constant chase of increasing click through rate and conversions. As a basic rule of good PPC management, multiple ads should be used within ad groups. You may test how one ad uses a [...]
Read MoreNetvantage started over four years ago now, and one thing I've realized in this time is that for the average business person SEO is still almost a complete mystery. What people do know tends to be out of date or just plain wrong. We've had over 20 interns come and go through our offices and [...]
Read MoreLink Building is tough. It’s especially tough if you don’t have enough time to devote to building links to your website, don’t have the knowledge or ability to create linkable content, or don’t know all the right places you should target to get links from. I’ve picked four of my favorite go-to link bait ideas [...]
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