Has Google Finally Jumped The Shark?

Yes, it's easy to get attention by picking on Google. That's not the intent here. For years Google has given away services and done so many nice things for us that sometimes we forget they're a business. I can understand and appreciate that at the end of the day, they provide their products and services [...]

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Extreme Competitive Link Building

Yes, there are a million ways you can build competitive links and a lot of it can be brutal and time consuming. The easiest links often come from come from co-citations, or places that link to more than one of your competitors. Rather than parse through a list of tons of singular backlinks that you [...]

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Know Search Or Social Media? Write For Us.

Hopefully you like what you've seen from the Netvantage blog, with practical tips and useful information on search marketing and social media. If you'd like to sign up for our RSS feed just click the link. If you'd like to guest post on our site, please send along your blog or blog idea that targets [...]

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5 SEO Copywriting Mistakes and How to Rectify Them

Special thanks for this guest post by Chris Hoole of Apple Copywriting SEO copywriting is an aspect of online marketing that is strangely misunderstood by the majority of online marketers. They see it simply as the research and implementation of keywords and fail to realise that its methods are really about content and empathy. Producing [...]

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An Educational Experience At Grand Valley State University

This past week I was afforded the opportunity to return to my alma mater, Grand Valley State, to speak to some undergraduate marketing students about SEO. This was part of a program the Seidman School of Business had put together to try to reconnect alumni with the college and by all accounts it was a [...]

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SEO On A Nickel: 2 More Free Tools To Find Great Links

Few things are better than awesome SEO tools, but I realize that I often end up blogging about tools that cost money. Not that there's anything wrong with the paid tools, often they're well worth the money you spend. That said, there are some companies out there just cranking out awesome tool after awesome tool [...]

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How To Get Tough Links. Relevant Link Building Vol. 1

Building links sucks. Yet, for some odd reason I do it for a living. There are a million different ways to get links, but getting good links that actually skyrocket you up the SERPs can be akin to finding the proverbial needle in a haystack or worse. The truth is, you want to get editorial [...]

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Managing Partner Joe Ford Interview on The Tony Conley Morning Show

Managing Partner Joe Ford was on The Tony Conley Morning Show on Wednesday, September 28th, 2011 speaking about his recent win at 10 Over the Next 10 and the success of Netvantage Marketing. To listen to the full interview, click here.

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Managing Partner Joe Ford Receives Lansing Chamber's 10 Over the Next 10 Award

Managing Partner Joe Ford accepted the 10 Over the Next 10 award at an award dinner Tuesday, September 27th, 2011. The 10 Over the Next 10 recognizes the Lansing region's top young professionals who are expected to contribute significantly to our community over the next ten years. The winners of the 10 Over the Next [...]

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