Switching Back to the Old Google Maps

If you search for local businesses on a regular basis like I do, you've certainly noticed that Google updated Google Maps to a new layout. The biggest changes involved eliminating the side menu bar that contained reviews, photos and descriptions, and putting much of that information in the Maps results. It will also display additional […]

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Why Did Google Update PageRank?

It was a pretty normal Friday for me, when I read a news update from Search Engine Watch: Surprise! Google Updates PageRank Just in Time for Christmas. I can’t think of a better word than 'surprise' to describe that kind of news. Google had not updated their PageRank Toolbar since February 4th, and since 2011 […]

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Should Your Servers Have A Warranty For Site Speed? The Implications Of A Slow Crawl...

Today this will be quick. It's been long known that Google will hammer you for having a slow site. But the turnaround time and the severity of Google's retribution seems to be getting faster and more vengeful. Take, for example, this auto warranty website which contacted me about some issues they've been having. While the […]

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Is Google Stealing Your Traffic?

In the past couple of years one of the things I've found most amazing is Google's ability to provide better data while I do less work. For example, if you do a search for "St. Louis Cardinals" today you'll get this result: With the world series starting this coming Wednesday, Google smartly places information on […]

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The Ultimate List of SEO Browser Extensions

I figured that anyone who comes across this will be knowledgeable enough to figure out what each of these browser plugins can be used for on their own, so I categorized them the best that I could – even though many of these extensions have multiple purposes - and provided links for where you can […]

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Combating The "Not Provided" Google Analytics Issue With Paid Search

Ok. We in the search industry have complained, we have moaned, we have groaned. From agencies to industry gurus to in house experts. It doesn't matter. Google is taking away keyword data in Google Analytics from organic search, and lumping it into the "not provided" bucket. And there is nothing we can do about it, […]

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...And Google Said, "Market Blindly!"

It's quite the conundrum when the business you build is almost entirely dependent on a technology that you have no control over. Of course, in this case I'm referring to Google. This is a known risk and something any SEO worth their salt is accustomed to dealing with. We love Google but sometimes we loathe […]

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The Shallow End Of Google's Brand Heavy Swimming Pool

In the past two years Google has continued pounding the big brands into our search results. For many brand specific searches adding the knowledge graph listings makes all kinds of sense. For example, if I'm doing a search for "Home Depot" of course I want details on Home Depot and my search should look like […]

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When The Wheels Fall Off. Why You Need Domain Authority To Avoid Duplicate Content Trouble.

I ran into a situation a few weeks ago that was pretty crazy from an SEO perspective. A site owner who had been running a successful stock rim and OEM tire shop for several years (here's the wheels site in question) Had basically seen their traffic cut by an insane margin. Check out this screenshot […]

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The New Google Places "Carousel" - It's Time To Get On

If you have a local business it may not have happened to you yet...but it most likely will. What is it that I'm referring to? The carousel. Over the past month and a half Google has started rolling out what's known as carousel listings for some of their local search results after running a beta […]

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