Okay, I've been promising it for some time after my review of Google Analytics a while back, so it's now up and running. Really, I promise. For those who haven't ventured into the wild world of IndexTools/Yahoo Web Analytics, you're really missing out on some great and unique features. The full article can be found [...]
Read MoreI sort of stumbled across a new analytics package recently, and thus far I'm a big fan. Clicky started as analytics for blogging, but apparently has its sites set on the broader world of analytics. I installed it on this blog and have been tinkering with it the past couple of weeks. Its interface is [...]
Read MoreEveryone loves lists. There are entire sites dedicated to top ten lists of everything from skin lotion to punk rock bands. I recently realized that I haven't ever written anything in list format. A terrible, empty feeling began to overtake me. So while I may have missed the Hypercolor shirt trend when I was a [...]
Read MoreOver the last year or two, particularly with some of the innovations made available with Google Analytics, internal site search reports have gained a lot of notoriety among industry experts. Of course, there is some evidence to back up the hype. Research has shown that roughly 10 percent of traffic to a site is likely [...]
Read MoreAs GM seeks a bailout, I think they could be using Google more effectively to make their case. Or, at least make their case more cost effectively.
Read MoreSo the 11 on 11 event at Claddagh's went down without a hitch, and our sincere thanks to everyone who made it out. General feedback was great and we look forward to holding another one in the near future! If you'd like to keep up with upcoming events, check out the seminars page on our [...]
Read MoreI wrote an article for American Chronicle before the end of the election titled "The Politics of Paid Search - Combating the Obama and Palin Rumors". In it, I discussed how Obama's camp did a far better job squelching the rumors largely spread via e-mail proclaiming many unsavory "facts" about the various candidates. As I've [...]
Read MoreIn the grand scheme of innovative technology, some things outlive their utility yet are grandfathered into assumed relevance almost infinitely. Web analytics, still in its formative years, has many such instances and most of them are found in the realm of reporting. By now, you probably know that "hits" are a completely useless metric, but [...]
Read MoreI know it's been some time since my Google Analytics bit, where I promised the follow up with a review of Yahoo Web Analytics/IndexTools, and I just want everyone to know that it's in the works! Other things that I'll have coming down the pipeline will be some very straightforward tips for setting up your [...]
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