Google, can we be friends again?
Okay, despite my recent hissy-fit against Google because I didn't get to play with their new features, I have to make sure that I do my best Fox News ad to keep things "Fair and Balanced" by telling everyone that a high profile person at Google actually caught wind of my whining and approached me to get me set up. Now THAT is customer service.
Today I was granted early access to the new tools, and so far all I can say is WOW. This is big news for free web analytics. I am astonished at Google's dedication to move this towards more of an enterprise solution, and I wonder what the heavy hitters must be thinking as Google continues to add services that more than meet the needs of not only small business, but major corporations as well.
First and foremost, however, the segmentation problems I pointed out in my previous review is completely solved. Case closed. I will be publishing my Yahoo Web Analytics review here in the near future, and one of the key differentiators was its ability to segment. However, after just a little toying with the new Google Analytics segmentation tool, I will tell you the balance of power has shifted.
Stay tuned, there is more to come.
Onwards to actionable analysis!
About Joe Ford
Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.
Tags: apology to google, Google Analytics Segmentation, segmentation
