Google Analytics: Our Favorite Reports

There isn’t a day that goes by at Netvantage that we don’t look at Google Analytics. It is one of our staples to determine how well a site is performing. While we all look at a lot of the same reports within Google Analytics, we each have our own go-to reports we like to look at. Here is everyone’s own favorite:

I don’t know if I have a “favorite” per se, but I do love adding filters to the landing page reports. Understanding a user’s first impression and how that impacts the rest of their site visit is often a critical piece that many people don’t analyze. Understanding where your visitors are starting their visit, why they start their visit there can give you some real insights as to what you’re doing well and doing poorly on these pages. Adam HenigeAdam Henige
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Google Analytics is a premium tool when it comes to monitoring the optimization progress for a specific site. Personally, I find the organic search traffic comparison reports to be the most useful, specifically the month to month report. The organic search traffic of a site can be a great indicator of its overall improvement. The Google Analytics month to month comparison report allows me to visually see a graph of how much a site’s traffic has increased or decreased during the month, as well as a numerical percentage representation to use. I can then use this information to see how certain changes or strategies being used are working or not working, allowing me to either continue with my efforts or to reevaluate and come up with new ideas. Basically this information from the organic search traffic report is essential when determining how much more work and attention a site may need. Emily ClemonsEmily Clemons
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Given my role as a technical expert, I am typically called upon to make decisions about the functionality, layout, usability, etc. of clients’ websites. One of the most helpful tools I gleen from Google Analytics is the “Browser & OS” report (Audience >> Technology >> Browser & OS). I particularly like this report because it provides all the technical information I need to know about the users visiting the site and this technical information helps me determine what size to make site elements, what types of advanced features I can include, and other pertinent development decisions. If you also give me demographic data on top of this I’m a happy, happy camper! Jerod KaramJerod Karam
G+ | Twitter
I think my favorite report is the Campaigns report under Acquistion. This report allows me to see how campaign traffic is performing – specifically from the various campaigns a client is running – AdWords, Bing, Email, Banner. It allows me to consult the client on where to best spend their ad dollars given the visitor retention levels of each campaign. Joe FordJoe Ford
G+ | Twitter
One of my favorite reports in Google Analytics is the social channels because you can only get so much information for Facebook insights or Twitter analytics. The social information in Google Analytics allows you to dig deeper to determine how people are interacting with your website when they arrive from social media platforms. That data is a good indicator of how well your social media marketing is working. Lexie KimballLexie Kimball
G+ | Twitter
Maybe not my favorite report, but an often overlooked report by SEOs is referral traffic data for two reasons. 1. Referral traffic with landing page as the primary dimension can identify where your website is getting links from, the type of content that is interesting and engaging to your audience, and the type of content you should focus on promoting in the future. 2. There are lots of spammy websites like semalt and buttons for website that can show up as referrals and skew all Google Analytics data. Use referral source to identify those bad websites and to create filters to exclude data from those websites. Michael HallMichael Hall
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