Our Favorite Industry Experts to Follow on Social Media

sem2One of the most important parts of our job is to stay up-to-date on the latest changes Google is making and the industry trends. To do this, we follow a variety of industry experts on social media. We each selected our go-to-source and what type of information they share to keep us informed. Don’t forget to follow them yourselves to stay current on the latest search engine marketing trends.

When I am looking for new social media ideas or tips I usually look to see if Kim Garst has any valuable input. She constantly has new blog posts relating to social media trends and how to increase social engagement. Kim is also the author of “The Quick and Easy Guide to Branding Your Business and Creating Massive Sales with Pinterest” so her blog also provides a lot of helpful information on how to optimize Pinterest accounts for SEO purposes. Check out her blog and follow her on Twitter @kimgarst. Abbey HadarAbbey Hadar
 Twitter
I’m a fan of Brian Deen of @Backlinko. I’m a busy dude so I don’t have a ton of time to fart around when I’m looking for great ideas for link building. Fortunately, when I want to get the creative juices flowing I can see what he’s been up to lately and it’s regularly just the sort of information that I need. Adam HenigeAdam Henige
Twitter
This is probably the hardest group blog post question I’ve had to answer and it all stems from my role within Netvantage Marketing. I am exclusively focused on the technological intricacies of our websites and servers so I don’t get a lot of directly job-applicable benefit from following traditional SEO / PPC personalities. My greatest benefits are derived from w3schools.com and @StackOverflow. Oh…and schema.org… From one of those three sites I can get just about any question answered and any problem solved. Jerod KaramJerod Karam
 Twitter
In the PPC world, I am lucky to have everything consolidated with our handy #ppcchat hashtag. From there, there are many good experts I follow. One of the PPC leaders I follow is Melissa Mackay. Ironically, Melissa is also a fellow Michigan State graduate! She has great blog posts and has fresh cutting edge PPC ideas on a freqent bais. Also, when she tweets about problems or issues she is having with AdWords or Bing it is often something I have encountered as well, so it is very helpful from a trouble shooting standpoint. Follower her on Twitter, @Mel66. Joe FordJoe Ford
Twitter
One expert to follow if you ever need to know the latest on Google is Barry Schwartz. He’s the CEO of RustyBrick, a web service in New York, and the Executive Editor for Search Engine Rountable. @RustyBrick constantly tweets about anything and everything having to do with Google—new things happening in the SERPs, algorithm updates, Google AdWords changes, and so much more. My Twitter feed is usually full of updates from him. I can always count on him to tweet out the best and most recent changes happening in Google, almost more quickly than other SEO news outlets. Kyna GarrettKyna Garrett
Twitter
I’ve recently become a big fan of Ann Handley on Twitter. She always seems to have the latest on content marketing with some social media articles thrown in as well. Since she shares a variety of articles, it’s great for a quick stop for the latest and greatest content in the industry. Ann also understands that it’s important for her own personality to shine through, which makes her account personable and not stale. Check her out for yourself @MarketingProfs. Lexie KimballLexie Kimball
 Twitter
Whenever I’m stuck in a rut with link building and I’m in need of a fresh perspective I check out what Venchito Tampon has been up to lately. Unlike many SEO blogs that are lengthy but don’t provide much value, his articles are always chock-full of practical link building ideas and advice, and I’ve picked up countless creative link building tips and strategies from his blogs sharprocket.com.ph and digitalphilippines.net. Follow him on Twitter @venchito14. Michael HallMichael Hall
 Twitter

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