Archive for the ‘Web Analytics’ Category

8
Dec
2008
Joe Ford
0

Review of Yahoo Web Analytics

Okay, I've been promising it for some time after my review of Google Analytics a while back, so it's now up and running.  Really, I promise.  For those who haven't ventured into the wild world of IndexTools/Yahoo Web Analytics, you're really missing out on some great and unique features.  The full article can be found [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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2
Dec
2008
Joe Ford
0

Not so fast with that internal site search!

Over the last year or two, particularly with some of the innovations made available with Google Analytics, internal site search reports have gained a lot of notoriety among industry experts.  Of course, there is some evidence to back up the hype. Research has shown that roughly 10 percent of traffic to a site is likely [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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29
Oct
2008
Joe Ford
0

Google, can we be friends again?

Okay, despite my recent hissy-fit against Google because I didn't get to play with their new features, I have to make sure that I do my best Fox News ad to keep things "Fair and Balanced" by telling everyone that a high profile person at Google actually caught wind of my whining and approached me [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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14
Oct
2008
Joe Ford
2

Google Analytics: free web analytics tools, part 1

Free web analytics.  They're out there, now learn how to use them to your advantage. By now you're well aware of Google Analytics, a true trailblazer in bringing sophisticated analytics to the masses.  Google Analytics is a powerful tool that can provide important insights to improving your web presence, and it's popularity is growing.  Lost [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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22
Aug
2008
Joe Ford
0

Microsoft's new offerings

Just getting a chance this week to take a gander at Microsoft's new beta analytics offering.  I installed it on the Netvantage site yesterday and was playing with the interface today. I have been planning a review for some time comparing my thoughts on IndexTools vs. Google Analytics, so this will just spruce up the [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
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