Archive for the ‘Web Analytics’ Category

7
Nov
2011
Adam Henige
0

Know Search Or Social Media? Write For Us.

Hopefully you like what you've seen from the Netvantage blog, with practical tips and useful information on search marketing and social media. If you'd like to sign up for our RSS feed just click the link. If you'd like to guest post on our site, please send along your blog or blog idea that targets [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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7
Sep
2010
Adam Henige
6

A (relatively) quick way to track your Twitter and Facebook traffic in Google Analytics

While in Seattle last week at the SEOMoz pro training seminar, Dan Zarrella dropped some serious knowledge about Twitter, but one thing that got brought up during the discussion was how to best track your social media traffic in Google Analytics.  A lot of people simply use the tracking of a service like bit.ly to [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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14
Jul
2010
Adam Henige
0

I'm losing search traffic, is it time to hit the panic button?

Nothing is worse for the budding online businessman than to see their traffic numbers plummet...particularly their search numbers because they are often the least understood form of traffic.  Often search traffic is oversimplified as, "Work hard in SEO and link building to get top positions and the traffic will magically appear." But like any business, [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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26
Jul
2009
Adam Henige
3

Netvantage - now a member of the Yahoo Web Analytics Consultant Network

It doesn't seem like it was that long ago that Joe and I were mulling over what analytics application(s) we would decide to run with as we moved towards making Netvantage a reality.  After a brief spin with IndexTools we liked what we saw and decided to sign on as a Partner...only to find that [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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29
Jun
2009
Adam Henige
0

Getting more from Google Analytics - understanding user intent

Of all the additions to Google Analytics within the past 12 months, none have made waves with analytics professionals more than the segmentation tool.  Obviously, this provides a million different ways for users to slice up data, but for beginners (and I run into this regularly) all of the possibilities can be confusing.  So now [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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8
May
2009
Joe Ford
0

The return of IndexTools...I mean, Yahoo Web Analytics?

As one of the holdover companies from the IndexTools days, I've been waiting to hear more on the re-launch as Yahoo Web Analytics, and it's been a long time since I've made a peep about it. You may recall a good long time ago when I decided to give people an introduction to what YWA [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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15
Apr
2009
Joe Ford
1

Using Google Analytics to track non-branded terms

Google Analytics' addition of advanced segments allows for nearly limitless slicing and dicing of data. But if you're not an experienced hand with analytics, you probably don't have time to fuss with it to learn EVERYTHING that can be done with the tool, you just need to know how to get some real value out [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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4
Feb
2009
Joe Ford
0

Google Analytics...a poll

Thought I'd try something new and interesting and throw a poll on my site just to see if anyone's paying attention.  Anyhow, with all of the advancements made available by Google Analytics, I was wondering what people thought about the possible obsolescence of the long standing web analytics players.  Can Google push them out of [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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3
Feb
2009
Joe Ford
1

iWebtrack...a belated Christmas story.

iWebtrack.  Bad company or bad people? After my last installment lashing out at iWebtrack for never responding to my many requests for an explanation for their continued charges after obviously opting out of their free trial, I thought I would register for another trial account just to see if customer service was in a coma [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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9
Jan
2009
Joe Ford
0

Google Analytics vs. Yahoo vs. MSN...who's right?

Analytics superhero (and one of my five favorite people I've never met in person) Avinash Kaushik wrote a marvelous blog recently about reconciling conflicting data between different platforms.  Reading it, of course, would scare the bejesus out of the web analytics beginner, and rightfully so.  However, I was at odds when Avinash seemed to recommend [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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