Archive for the ‘Web Analytics’ Category

3
May
2013
Adam Henige
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Why Is Google Changing Your Page Titles?

Over the past couple months we've gotten a lot of emails from clients, non-clients and what I can only assume are very confused innocent bystanders in regards to their title tags showing up oddly in SERPs. After many years of Google showing exactly what you put in your title tag, suddenly things were changing. What [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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12
Apr
2013
Adam Henige
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How SEOs Explain Traffic Changes To Clients

The past year has been a tumultuous one for SEOs. I can say personally that I've seen some of our strongest performing sites take pretty substantial hits in traffic for all kinds of reasons.   After what I would consider an uneventful several years as far as Google updates, once 2012 wound down many of [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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15
Aug
2012
jerod
7

SERP Saturation Report Spreadsheet: The story of how Stephen's widely-used recently-broken tool has been given new life.

Back in May of 2011, SEOMoz user "Stephen" shared a guide for SEO’s who hate link building. This concept sparked a great deal of interest and, just a few days later, Tom Anthony shared a Google Docs-based tool that made many of these processes quick and effortless.  For a year or so, many SEOs found [...]

About Jerod Karam

Jerod Karam is Director of Online Marketing at Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Jerod directs a large portion of the organic SEO efforts for Netvantage clients and is responsible for most of the technical work and custom online tools the company uses.

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7
Nov
2011
Adam Henige
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Know Search Or Social Media? Write For Us.

Hopefully you like what you've seen from the Netvantage blog, with practical tips and useful information on search marketing and social media. If you'd like to sign up for our RSS feed just click the link. If you'd like to guest post on our site, please send along your blog or blog idea that targets [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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7
Sep
2010
Adam Henige
6

A (relatively) quick way to track your Twitter and Facebook traffic in Google Analytics

While in Seattle last week at the SEOMoz pro training seminar, Dan Zarrella dropped some serious knowledge about Twitter, but one thing that got brought up during the discussion was how to best track your social media traffic in Google Analytics.  A lot of people simply use the tracking of a service like bit.ly to [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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14
Jul
2010
Adam Henige
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I'm losing search traffic, is it time to hit the panic button?

Nothing is worse for the budding online businessman than to see their traffic numbers plummet...particularly their search numbers because they are often the least understood form of traffic.  Often search traffic is oversimplified as, "Work hard in SEO and link building to get top positions and the traffic will magically appear." But like any business, [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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26
Jul
2009
Adam Henige
3

Netvantage - now a member of the Yahoo Web Analytics Consultant Network

It doesn't seem like it was that long ago that Joe and I were mulling over what analytics application(s) we would decide to run with as we moved towards making Netvantage a reality.  After a brief spin with IndexTools we liked what we saw and decided to sign on as a Partner...only to find that [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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29
Jun
2009
Adam Henige
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Getting more from Google Analytics - understanding user intent

Of all the additions to Google Analytics within the past 12 months, none have made waves with analytics professionals more than the segmentation tool.  Obviously, this provides a million different ways for users to slice up data, but for beginners (and I run into this regularly) all of the possibilities can be confusing.  So now [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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8
May
2009
Joe Ford
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The return of IndexTools...I mean, Yahoo Web Analytics?

As one of the holdover companies from the IndexTools days, I've been waiting to hear more on the re-launch as Yahoo Web Analytics, and it's been a long time since I've made a peep about it. You may recall a good long time ago when I decided to give people an introduction to what YWA [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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15
Apr
2009
Joe Ford
1

Using Google Analytics to track non-branded terms

Google Analytics' addition of advanced segments allows for nearly limitless slicing and dicing of data. But if you're not an experienced hand with analytics, you probably don't have time to fuss with it to learn EVERYTHING that can be done with the tool, you just need to know how to get some real value out [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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