Archive for the ‘Social Media’ Category

Local Hashtags Bring Communities Together: Michigan Hashtag Directory

Tweet I recently had a discussion with some social marketers on the topic of local hashtags. Being from the mid-Michigan area, I described the #lovelansing hashtag in all its glory to these outsiders and they were somewhat perplexed. "I'm not sure we have something like that in our area," they mused. Local hashtags have advantages [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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New Facebook Timeline for Brands: 6 Reasons Small Businesses Should Use Twitter Instead

Tweet Much has been written about this whole Facebook Timeline for Brands ordeal, but how does this affect social media marketing as a whole? Many small businesses have historically (you know, like since 2006) relied heavily on Facebook to push content, run promotions, and keep fans apprised of recent happenings. Why? Because it was "free" [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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Leverage The Power of Pinterest For Businesses or Brands: Pinner Outreach & The Unicorn Effect

Holy social overload! It used to be (back in the good old days) that you might have enough time to play around with a social media platform long enough to figure out the best way to use it for your business or brand. These days, with Google relentlessly pushing +, Facebook updating features daily, and [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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Don Cornelius Dies, Google Jams Plus Down Your Throat. Film at 11.

I understand fresh content but c'mon... My Google Plus fury grows. Relevance. Remember when that mattered? R.I.P. Don Cornelius.   About Adam HenigeAdam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Happy Holidays! Now Please Buy This Thing You Don't Want: Top 3 Ways Websites Have Gotten In the Holiday Spirit

    T'is the season for Holiday spam. My inbox literally is oozing with e-mails from businesses and websites sending me holiday well-wishes. Awe, how nice of  them to remember little old me! I WONDER what it is! Maybe it is a coupon! MAYBE A DINOSAUR! MAYBE IT IS SOMETHING I HAVE NEVER EVEN HEARD [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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Don't Get It Twisted: The Difference Between Social Media Share and Social Media Profile Buttons

Didn't you ever watch TV growing up? Everyone knows you shouldn't push a button if you don't know what it does. Especially if it is large and a hue of blush (I don't know why no one in Staples' marketing department was informed of this.). "Push this Easy button!" "Uhm, I'm going to have to [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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Know Search Or Social Media? Write For Us.

Hopefully you like what you've seen from the Netvantage blog, with practical tips and useful information on search marketing and social media. If you'd like to sign up for our RSS feed just click the link. If you'd like to guest post on our site, please send along your blog or blog idea that targets [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Facebook Timeline: A Quick Look at the "Modern Vehicle for Scrapbooking".

I am not writing anything groundbreaking here, just giving you a little sneak-peak if you've decided to stick to the old Facebook (if you want Timeline now, go here.) In any case, my first impression while watching f8 yesterday was that this new interface looked a lot like "digital scrapbooking." "This new #Facebook Timeline sounds [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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Tips for Adding Social Media Buttons to Your Business Website: Netvantage Marketing Likes This.

(Photo from here) You may have dove into Social Media from the get go or maybe you just recently waddled in the shallow end equipped with water wings and scuba gear. Whether you are social media savvy or still feeling it out, you're in the social media game. Either way, you probably know there are [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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Google+: The Ews, The Awesome, And The Things You Won't Find On Facebook

First things first, I suppose I need to admit to being skeptical of Google’s social media endeavors. In fact, my Facebook statuses subtly bashed the search giant for attempting to reach out into all corners of the Internet. Weddings (googles.com/weddings/) and Widgets (www.wdyl.com) and what-the-heck-is-that? Oh my! I requested a branded energy drink from Google [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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