Archive for the ‘SEO’ Category

An Educational Experience At Grand Valley State University

This past week I was afforded the opportunity to return to my alma mater, Grand Valley State, to speak to some undergraduate marketing students about SEO. This was part of a program the Seidman School of Business had put together to try to reconnect alumni with the college and by all accounts it was a [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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SEO On A Nickel: 2 More Free Tools To Find Great Links

Few things are better than awesome SEO tools, but I realize that I often end up blogging about tools that cost money. Not that there's anything wrong with the paid tools, often they're well worth the money you spend. That said, there are some companies out there just cranking out awesome tool after awesome tool [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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How To Get Tough Links. Relevant Link Building Vol. 1

Building links sucks. Yet, for some odd reason I do it for a living. There are a million different ways to get links, but getting good links that actually skyrocket you up the SERPs can be akin to finding the proverbial needle in a haystack or worse. The truth is, you want to get editorial [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Google Not Indexing Your Site? Your Robots.txt Might Be To Blame.

A few months back we were contracted by a local organization that came to us with a very clear problem – they weren’t showing up on search engines.  Any of them.  For anything.  After a brief conversation with the developer we found out that the site had been live with a noindex command in the [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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On Site SEO for Real Estate, Why It's Worth Your Time

Not to toot my own horn, but I've done pretty well in doing SEO for real estate clients.  The unfortunate thing I've noticed is that so many of these sites are outdated and built on platforms whose only real purpose is to display MLS listings relatively efficiently.  What that leads to for us poor SEOs [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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(BLEEP)-y SEO: The (BLEEP)-y Link Request

I wanted to call this blog something else... !@$# @#%&#! Okay, I've wanted to  start a series of blogs on this forever, and someone just gave me a reason to start.  So this came into our sales email today: Dear webmaster, I am seeking out possible link partners that our visitors would be interesting in [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Dear Google, I Miss The Old You...A (Potentially) Tragic End

(Note: This is a tongue in cheek take on the recent flurry of changes to Google). Things just aren't the same...   Dear Google, First off, I'm writing this as a loyal user, not as an SEO. I know we've had our ups and downs in the past (like you refusing to index a site [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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3 SEO tools that will help you immediately

I just plain hate reading an SEO blog where they offer tips like "check your competitors' links". Don't get me wrong, you should do that to look for prospects, but if your competitor has links in AARP magazine you have to strategize (thank you G.W. Bush for expanding our vocabulary) to get a link there [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Google Search Results Description - Explaining The Rankings

Remember when you could just type in what you wanted on Google and your results were merely a combination of Adwords ads and ten links with a couple lines of description?  You know, when Google looked like this: Remember those days?  Everything was made of words and you knew that Google was just doing its [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More
 

Volusion SEO - some useful search engine optimization tactics

If you heard me on a bad day at my office, you may hear me cursing Volusion's name or mumbling death threats to this online storefront.  If you've ever followed my Twitter ranting (@adamhenige) you've probably caught a couple of moments of verbalized frustration. However, I must concede that for some online businesses Volusion does [...]

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