Archive for the ‘SEO’ Category

14
May
2013
Michael
0

Proper Page Titles - Time to Rewrite the Rules?

Since day one of my career in SEO, I've learned a few basic rules* when it comes to properly structuring title tags, or page titles, and how they can influence search engine rankings. Always incorporate your target keywords for a particular page in the page title. Include the most important keywords at the beginning to [...]

About Michael Hall

Michael Hall is an Online Marketing Specialist at Netvantage Marketing, which specializes in SEO, PPC and social media.

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3
May
2013
Adam Henige
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Why Is Google Changing Your Page Titles?

Over the past couple months we've gotten a lot of emails from clients, non-clients and what I can only assume are very confused innocent bystanders in regards to their title tags showing up oddly in SERPs. After many years of Google showing exactly what you put in your title tag, suddenly things were changing. What [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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12
Apr
2013
Adam Henige
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How SEOs Explain Traffic Changes To Clients

The past year has been a tumultuous one for SEOs. I can say personally that I've seen some of our strongest performing sites take pretty substantial hits in traffic for all kinds of reasons.   After what I would consider an uneventful several years as far as Google updates, once 2012 wound down many of [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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13
Mar
2013
Michael
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A New Take on Contact Info Finding

In the pursuit to make link building a more scalable process, there's a few roadblocks that we always run into when trying to expand our efforts and become more efficient. One inevitable and time consuming part of link building is the need for finding correct contact information of websites for broken link building, guest blogging, [...]

About Michael Hall

Michael Hall is an Online Marketing Specialist at Netvantage Marketing, which specializes in SEO, PPC and social media.

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15
Feb
2013
Adam Henige
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My Review Of Citation Labs' Link Prospector

"It's awesome. Thanks for coming out, please remember to tip your server." If you're a link builder that hasn't used this tool yet I suggest you stop reading and just go here and sign up. I'm not kidding. Don't even read this review, just go do it. If you want to learn how to use [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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13
Feb
2013
Netvantage
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Glossary of SEO Terms

We get quite a few questions asked about website or search engine terms, so we decided to put together our own SEO Glossary with examples to help you speak the SEO lingo in no time. Because the world of search change on a daily basis, we'll do our best to keep it up to date. [...]

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14
Jan
2013
Adam Henige
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Directory Search Engine

I read a post the other day by John-Henry Sherck on finding directories that survived the recent Google updates and I found myself agreeing with his philosophy on grabbing links wherever they're available. This also led me to another thought, "What if we made a search engine that only pulled results from directories?" I set [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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3
Jan
2013
Adam Henige
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Google's Sneaky Vince-like Update

At the end of September and early October people were all atwitter about Google's Exact-Match Domain (EMD) update. For years if you had an exact match domain for a popular keyword it took very little effort to rank out highly for that keyword. So, if you wanted to rank out for "buy shoes" your chances [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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20
Nov
2012
Michael
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Combining the Powers of Check My Links and Markup for Link Building

In my link building experience, I've found that one of the most tedious and time consuming parts of link building is informing a webmaster or content owner of a webpage which links on their site are actually broken. I've often found that the more value I can provide for them, the more likely that they will be [...]

About Michael Hall

Michael Hall is an Online Marketing Specialist at Netvantage Marketing, which specializes in SEO, PPC and social media.

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13
Nov
2012
Lexie
2

Wait, Google+ is actually useful?

Google launched their fourth networking service, Google+, in June 2011. Leading up to the launch, tech tabloids and social media enthusiasts believed Google+ would be the latest competition for social networking titan Facebook. But with only 100 million active users monthly, Google’s highly anticipated social network hasn’t exactly lived up to the hype, compared to the one [...]

About Lexie Kimball

Lexie is an Online Marketing Specialist at Netvantage Marketing, an online marketing company that specializes in SEO, PPC and social media. At Netvantage, Lexie assists with online marketing campaigns and social media outreach.

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