Archive for the ‘Paid Search’ Category

Know Search Or Social Media? Write For Us.

Hopefully you like what you've seen from the Netvantage blog, with practical tips and useful information on search marketing and social media. If you'd like to sign up for our RSS feed just click the link. If you'd like to guest post on our site, please send along your blog or blog idea that targets [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media.

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Getting Started in Google AdWords

Well folks, since it has been about a year I think it is time to blogging again. Since Adam and Mallory from our team are providing awesome tips and tools in the world of SEO and social media, I am going to start providing some insights and musings on paid search. To get back into [...]

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The PPC Nightmare...Bel Mechanical

Okay, this will be a quick one today.  I couldn't help but point this out as possibly the worst example of a PPC campaign I've ever seen.  Someone deserves a serious talking to for this one... Did a Google search (no I'm not mean enough to tell you what the term is) and found their [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media.

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PPC snake oil?

After recently weighing in on what I feel are some deceitful practices in the world of SEO, I have decided to weigh in on an increasingly marketed approach to pay per click marketing that I've been presented with and asked questions about quite a bit recently. The topic?  "Guaranteed top Google listings for a flat [...]

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Now is the time companies can benefit most from search engine optimization and pay per click marketing

George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket." While most advertisers would turn up their nose, let's be honest, often times he is right.  How often does a radio ad, television ad, or a billboard offer you something you need?  For us cynical types, it's just random noise [...]

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More on the auto bailout and online marketing...

Seems everyone turned it up a notch in regards to their online marketing efforts (I can only assume it was in my rather curt take on GM's use of pay per click last month...right?).  Ford and Chrysler even launched differentiating strategies, an interesting strategic move - disassociating themselves from the "Big 3" moniker in a [...]

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Bailing out GM with Google AdWords

As GM seeks a bailout, I think they could be using Google more effectively to make their case. Or, at least make their case more cost effectively.

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