Archive for the ‘Paid Search’ Category

17
May
2012
Mike
0

GM "Unlikes" Facebook

Image credit: powerof9   On the eve of Facebook’s historic IPO announcement, General Motors announced that it will pull all funding from advertisements displayed on Facebook. According to General Motors, they feel that paid ads through Facebook have little impact on consumers’ vehicle purchases, rendering them unnecessary costs. So what does this mean for the future [...]

About Michael Hall

Mike Hall is an Online Marketing Specialist at Netvantage Marketing, which specializes in SEO, PPC and social media. My Google Profile+

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12
Apr
2012
Joe Ford
0

My Own Wish List for AdWords

Several of the recent features that AdWords has rolled out over the last year have been very effective for search marketers.  As of recently, AdWords developed the ability to identify conversions by extension, something many in the PPC space have been clamoring for.  Many thanks for paid search gurus Melissa Mackey and John Lee for [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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13
Mar
2012
Joe Ford
0

Paid Search For E-Commerce - What's Been Working

Well, the time has finally come to get the Paid Search category in the Netvantage Blog a swift kick in the rear. We have been getting handily defeated by our colleauges in the SEO and social media side of the house, and it is time to step it up. Look for some more posts coming [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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7
Nov
2011
Adam Henige
0

Know Search Or Social Media? Write For Us.

Hopefully you like what you've seen from the Netvantage blog, with practical tips and useful information on search marketing and social media. If you'd like to sign up for our RSS feed just click the link. If you'd like to guest post on our site, please send along your blog or blog idea that targets [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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25
May
2011
Netvantage
1

Getting Started in Google AdWords

Well folks, since it has been about a year I think it is time to blogging again. Since Adam and Mallory from our team are providing awesome tips and tools in the world of SEO and social media, I am going to start providing some insights and musings on paid search. To get back into [...]

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4
Oct
2010
Adam Henige
3

The PPC Nightmare...Bel Mechanical

Okay, this will be a quick one today.  I couldn't help but point this out as possibly the worst example of a PPC campaign I've ever seen.  Someone deserves a serious talking to for this one... Did a Google search (no I'm not mean enough to tell you what the term is) and found their [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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30
Mar
2009
Joe Ford
0

PPC snake oil?

After recently weighing in on what I feel are some deceitful practices in the world of SEO, I have decided to weigh in on an increasingly marketed approach to pay per click marketing that I've been presented with and asked questions about quite a bit recently. The topic?  "Guaranteed top Google listings for a flat [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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18
Dec
2008
Joe Ford
0

Now is the time companies can benefit most from search engine optimization and pay per click marketing

George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket." While most advertisers would turn up their nose, let's be honest, often times he is right.  How often does a radio ad, television ad, or a billboard offer you something you need?  For us cynical types, it's just random noise [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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17
Dec
2008
Joe Ford
0

More on the auto bailout and online marketing...

Seems everyone turned it up a notch in regards to their online marketing efforts (I can only assume it was in my rather curt take on GM's use of pay per click last month...right?).  Ford and Chrysler even launched differentiating strategies, an interesting strategic move - disassociating themselves from the "Big 3" moniker in a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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19
Nov
2008
Joe Ford
2

Bailing out GM with Google AdWords

As GM seeks a bailout, I think they could be using Google more effectively to make their case. Or, at least make their case more cost effectively.

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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