Archive for the ‘General’ Category

6
Jan
2009
Joe Ford
0

IWebtrack, an exercise in poor customer service

People who know me well will tell you that when I am not feeling well or injured, I whine a lot.  I have many old sports injuries that nag, and I will gladly complain about them.  Outside of that, though, I don't complain much...unless it is warranted. This brings me to web analytics provider IWebtrack.  [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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2
Jan
2009
Joe Ford
0

Finding new links, and getting more miles from them...

I am constantly scouring the net in search for new ways to discover and build links for my clients.  It can be a frustrating and often times tedious task, but when it gets results, it's all worth it.  I've never been a huge fan of sharing every last tidbit of insiders knowledge, but after a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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18
Dec
2008
Joe Ford
0

Now is the time companies can benefit most from search engine optimization and pay per click marketing

George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket." While most advertisers would turn up their nose, let's be honest, often times he is right.  How often does a radio ad, television ad, or a billboard offer you something you need?  For us cynical types, it's just random noise [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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17
Dec
2008
Joe Ford
0

More on the auto bailout and online marketing...

Seems everyone turned it up a notch in regards to their online marketing efforts (I can only assume it was in my rather curt take on GM's use of pay per click last month...right?).  Ford and Chrysler even launched differentiating strategies, an interesting strategic move - disassociating themselves from the "Big 3" moniker in a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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8
Dec
2008
Joe Ford
0

For bloggers and smaller websites, Clicky is a good analytics option

I sort of stumbled across a new analytics package recently, and thus far I'm a big fan.  Clicky started as analytics for blogging, but apparently has its sites set on the broader world of analytics.  I installed it on this blog and have been tinkering with it the past couple of weeks.  Its interface is [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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4
Dec
2008
Joe Ford
1

3 Reasons Not To Choose An Internet Marketing Company

Everyone loves lists.  There are entire sites dedicated to top ten lists of everything from skin lotion to punk rock bands.  I recently realized that I haven't ever written anything in list format.  A terrible, empty feeling began to overtake me.  So while I may have missed the Hypercolor shirt trend when I was a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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13
Nov
2008
Joe Ford
0

Another seminar in the bag

So the 11 on 11 event at Claddagh's went down without a hitch, and our sincere thanks to everyone who made it out.  General feedback was great and we look forward to holding another one in the near future!  If you'd like to keep up with upcoming events, check out the seminars page on our [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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11
Nov
2008
Joe Ford
0

Political reputation management via paid search

I wrote an article for American Chronicle before the end of the election titled "The Politics of Paid Search - Combating the Obama and Palin Rumors".  In it, I discussed how Obama's camp did a far better job squelching the rumors largely spread via e-mail proclaiming many unsavory "facts" about the various candidates.  As I've [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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10
Nov
2008
Joe Ford
0

Meaningless web analytics reports

In the grand scheme of innovative technology, some things outlive their utility yet are grandfathered into assumed relevance almost infinitely.  Web analytics, still in its formative years, has many such instances and most of them are found in the realm of reporting.  By now, you probably know that "hits" are a completely useless metric, but [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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7
Nov
2008
Joe Ford
0

What's in the blender...

I know it's been some time since my Google Analytics bit, where I promised the follow up with a review of Yahoo Web Analytics/IndexTools, and I just want everyone to know that it's in the works!  Other things that I'll have coming down the pipeline will be some very straightforward tips for setting up your [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
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