Archive for the ‘General’ Category

Search Scoop: Week of July 21st

Happy Monday! We hope everyone treats themselves for National Junk Food Day! Here are this week's Search Scoop articles:

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Netvantage Marketing Launches New Search Engine

Netvantage Marketing has created a new search engine called WebDope, providing users with the straight dope from the Internet. The search engine is designed to give users a more simple search experience. "With Google's declining customer satisfaction numbers, we saw it as an opportunity to give users what they want," said Managing Partner Adam Henige. […]

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Is Site Speed Important?

We oftentimes have conversations with our clients about their website speed and, invariably, this question pops up: Is my website speed really that important? Let me lay to rest this question and answer it once and for all... YES! Period. Full stop. In recent months, we have seen a remarkable correlation between our clients' website speed […]

About Jerod Karam

Jerod Karam is Director of Online Marketing at Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Jerod directs a large portion of the organic SEO efforts for Netvantage clients and is responsible for most of the technical work and custom online tools the company uses.

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Is Google Stealing Your Traffic?

In the past couple of years one of the things I've found most amazing is Google's ability to provide better data while I do less work. For example, if you do a search for "St. Louis Cardinals" today you'll get this result: With the world series starting this coming Wednesday, Google smartly places information on […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Combating The "Not Provided" Google Analytics Issue With Paid Search

Ok. We in the search industry have complained, we have moaned, we have groaned. From agencies to industry gurus to in house experts. It doesn't matter. Google is taking away keyword data in Google Analytics from organic search, and lumping it into the "not provided" bucket. And there is nothing we can do about it, […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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The New Google Places "Carousel" - It's Time To Get On

If you have a local business it may not have happened to you yet...but it most likely will. What is it that I'm referring to? The carousel. Over the past month and a half Google has started rolling out what's known as carousel listings for some of their local search results after running a beta […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Broken Link Building Tips: Secrets From Our Pros

If you've been around the Netvantage blog you're probably aware that we do a lot of broken link building. We're not bashful about providing some tips, building tools or just talking about the topic - see here, here, here, here and here (anchor text doesn't matter anymore, right?). So at a weekly meeting last week I asked […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Netvantage 5 Years In And Going Strong

It's hard to believe that on May 12th we'll be celebrating five years in business. Needless to say, we've come a long way in that time. At our weekly meeting we started talking over some of the key points in our company's history and thought it would be fun to chronicle a bit of a […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Using The Water Faucet Approach In Paid Search

Overlooked in all the recent enhancements and tools Google AdWords has rolled out, there still is one huge reason to use paid search: timing. Timing & SEO On the SEO side of the business here at Netvantage, our organic campaigns are often equated to moving an aircraft carrier. Establishing a company’s search rankings takes a lot […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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You're a Creep Mark Zuckerberg

Alright, my title is a little harsh, but you might agree with me once you have the new Facebook Graph Search. I recently got access to Graph Search for my individual account and let me tell you, it has been a very interesting experience! If you aren’t familiar with Graph Search, it will be replacing […]

About Lexie Kimball

Lexie is an Online Marketing Specialist at Netvantage Marketing, an online marketing company that specializes in SEO, PPC and social media. At Netvantage, Lexie assists with online marketing campaigns and social media outreach.

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