Archive for the ‘General’ Category

9
May
2013
Adam Henige
0

Netvantage 5 Years In And Going Strong

It's hard to believe that on May 12th we'll be celebrating five years in business. Needless to say, we've come a long way in that time. At our weekly meeting we started talking over some of the key points in our company's history and thought it would be fun to chronicle a bit of a [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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22
Feb
2013
Joe Ford
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Using The Water Faucet Approach In Paid Search

Overlooked in all the recent enhancements and tools Google AdWords has rolled out, there still is one huge reason to use paid search: timing. Timing & SEO On the SEO side of the business here at Netvantage, our organic campaigns are often equated to moving an aircraft carrier. Establishing a company’s search rankings takes a lot [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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31
Jan
2013
Lexie
1

You're a Creep Mark Zuckerberg

Alright, my title is a little harsh, but you might agree with me once you have the new Facebook Graph Search. I recently got access to Graph Search for my individual account and let me tell you, it has been a very interesting experience! If you aren’t familiar with Graph Search, it will be replacing [...]

About Lexie Kimball

Lexie is an Online Marketing Specialist at Netvantage Marketing, an online marketing company that specializes in SEO, PPC and social media. At Netvantage, Lexie assists with online marketing campaigns and social media outreach.

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3
Jan
2013
Adam Henige
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Google's Sneaky Vince-like Update

At the end of September and early October people were all atwitter about Google's Exact-Match Domain (EMD) update. For years if you had an exact match domain for a popular keyword it took very little effort to rank out highly for that keyword. So, if you wanted to rank out for "buy shoes" your chances [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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20
Dec
2012
Netvantage
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A Recap of 2012 at Netvantage Marketing

If you think the world is going to end tomorrow, stop reading this and go do something more important. For the rest of you, check out the 2012 highlights from the Netvantage Marketing office, business events, and more!

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11
Dec
2012
jerod
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What The Presidential Election Could Have Bought SEOs

The amount of money spent in this last election, to me at least, was hard to believe.  All political leanings aside it's staggering to think how much money was dumped into this election.  Recently I caught this infographic laying out just how much was spent on this election and with some historical context.  Any time [...]

About Jerod Karam

Jerod Karam is Director of Online Marketing at Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Jerod directs a large portion of the organic SEO efforts for Netvantage clients and is responsible for most of the technical work and custom online tools the company uses.

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13
Nov
2012
Lexie
2

Wait, Google+ is actually useful?

Google launched their fourth networking service, Google+, in June 2011. Leading up to the launch, tech tabloids and social media enthusiasts believed Google+ would be the latest competition for social networking titan Facebook. But with only 100 million active users monthly, Google’s highly anticipated social network hasn’t exactly lived up to the hype, compared to the one [...]

About Lexie Kimball

Lexie is an Online Marketing Specialist at Netvantage Marketing, an online marketing company that specializes in SEO, PPC and social media. At Netvantage, Lexie assists with online marketing campaigns and social media outreach.

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5
Nov
2012
Netvantage
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Netvantage Marketing Wins Emerging Economy Award

Netvantage Marketing was honored to receive the Emerging Economy Award at the 7th annual Celebration of Regional Growth Awards held by the Lansing Regional Chamber of Commerce. The awards are given to businesses that demonstrate economic development as well as job creation, commitment and investment in the Greater Lansing area. The Emerging Economy Award, created [...]

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23
Oct
2012
Netvantage
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A Recap on Google AdWords Ad Rotation Settings

In paid search you are always, ALWAYS testing.  Ad copy is one of the key items that you are always testing in constant chase of increasing click through rate and conversions.  As a basic rule of good PPC management, multiple ads should be used within ad groups.  You may test how one ad uses a [...]

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12
Oct
2012
Adam Henige
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Why Students Should Learn SEO

Netvantage started over four years ago now, and one thing I've realized in this time is that for the average business person SEO is still almost a complete mystery. What people do know tends to be out of date or just plain wrong. We've had over 20 interns come and go through our offices and [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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