Archive for the ‘General’ Category

7
May
2012
Mike
0

Online Marketing Specialist Michael Hall Presents at East Lansing High School

On May 1, Online Marketing Specialist Michael Hall took a trip to East Lansing High School to speak with the web design class about search engines and careers in Internet marketing. Many thanks to Mr. Aldrink for the kind thank you letter. About Michael HallMike Hall is an Online Marketing Specialist at Netvantage Marketing, which [...]

About Michael Hall

Mike Hall is an Online Marketing Specialist at Netvantage Marketing, which specializes in SEO, PPC and social media. My Google Profile+

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4
May
2012
Alyssa Zandi
0

It Takes One Person: The Power of the Internet and Social Media on Brand Image

Back then, if someone had a bad experience with a company, what happened? They could stop purchasing from the company and pass on negative comments to friends. They could inform the BBB. If an issue was big enough, perhaps the media heard about it. However, all those things take time and most comments may not [...]

About Alyssa Zandi

Alyssa Zandi is an Online Marketing Intern for Netvantage Marketing, where she spends the bulk of her time working with social media, writing blogs and articles, and assisting with other SEO-related tasks. Connect with her on Google+ or Twitter.

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2
May
2012
Adam Henige
1

The Reality Of SEO...In Comic Form

Caught this great comic today via Twitter (yes, I do lurk on Twitter once in a while, don't judge me) and I couldn't help but relate it to the last search conference I was at. Even moreso, as a smaller agency this isn't just about coming back from a conference and trying to hang onto [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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12
Apr
2012
Joe Ford
0

My Own Wish List for AdWords

Several of the recent features that AdWords has rolled out over the last year have been very effective for search marketers.  As of recently, AdWords developed the ability to identify conversions by extension, something many in the PPC space have been clamoring for.  Many thanks for paid search gurus Melissa Mackey and John Lee for [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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10
Apr
2012
Adam Henige
0

WordPress Search and Replace Plugin Review

WordPress. You may love it, you may hate it (why?), but it's a reality for most of us anymore. From blogs to full blown websites, WordPress has become a staple in the world of web design/development/mastering. What can be an issue from time to time is the rather unusual nature of the folder and file [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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23
Mar
2012
Mallory Woodrow
0

Local Hashtags Bring Communities Together: Michigan Hashtag Directory

Tweet I recently had a discussion with some social marketers on the topic of local hashtags. Being from the mid-Michigan area, I described the #lovelansing hashtag in all its glory to these outsiders and they were somewhat perplexed. "I'm not sure we have something like that in our area," they mused. Local hashtags have advantages [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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20
Mar
2012
Netvantage
0

Managing Partner Joe Ford Interview on Michigan Business Network Radio

Managing Partner Joe Ford was interviewed on the Michigan Business Network on  Technically Speaking with Chad Paalman on Tuesday March 20th, 2012 at 9:00 AM. It will be replayed at 2:00pm, 7:00pm, and 9:00pm. If you missed it, you can listen to the podcast or download it for free here.

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15
Mar
2012
Netvantage
0

Mallory Woodrow Speaks on Social Media Panel at The Capital Area IT Council

A group of over 90 attendees gathered at the The Capital Area IT Council membership meeting held Thursday, March 15 to hear Mallory Woodrow, Social Marketing Specialist, Jen Middlin, Director of Marketing at CiesaDesign, and Nicole Sunstrum, New Media Liaison, State of Michigan speak on the topic of social media and business. The March meeting featured: How much "business" [...]

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13
Mar
2012
Joe Ford
0

Paid Search For E-Commerce - What's Been Working

Well, the time has finally come to get the Paid Search category in the Netvantage Blog a swift kick in the rear. We have been getting handily defeated by our colleauges in the SEO and social media side of the house, and it is time to step it up. Look for some more posts coming [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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8
Mar
2012
Netvantage
0

Netvantage Marketing To Open New Office In Downtown Grand Rapids

Tweet // East Lansing-based internet marketing firm Netvantage Marketing opens second location in downtown Grand Rapids March 8th, 2012 -- East Lansing, Michigan - Netvantage Marketing, an internet marketing firm located in East Lansing, announced today that they will be opening a second location in the newly renovated Leonard Building in downtown Grand Rapids, Michigan. [...]

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