Mallory Woodrow's Blog

23
Mar
2012
Mallory Woodrow
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Local Hashtags Bring Communities Together: Michigan Hashtag Directory

Tweet I recently had a discussion with some social marketers on the topic of local hashtags. Being from the mid-Michigan area, I described the #lovelansing hashtag in all its glory to these outsiders and they were somewhat perplexed. "I'm not sure we have something like that in our area," they mused. Local hashtags have advantages [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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7
Mar
2012
Mallory Woodrow
1

New Facebook Timeline for Brands: 6 Reasons Small Businesses Should Use Twitter Instead

Tweet Much has been written about this whole Facebook Timeline for Brands ordeal, but how does this affect social media marketing as a whole? Many small businesses have historically (you know, like since 2006) relied heavily on Facebook to push content, run promotions, and keep fans apprised of recent happenings. Why? Because it was "free" [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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28
Feb
2012
Mallory Woodrow
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Leverage The Power of Pinterest For Businesses or Brands: Pinner Outreach & The Unicorn Effect

Holy social overload! It used to be (back in the good old days) that you might have enough time to play around with a social media platform long enough to figure out the best way to use it for your business or brand. These days, with Google relentlessly pushing +, Facebook updating features daily, and [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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22
Dec
2011
Mallory Woodrow
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Happy Holidays! Now Please Buy This Thing You Don't Want: Top 3 Ways Websites Have Gotten In the Holiday Spirit

    T'is the season for Holiday spam. My inbox literally is oozing with e-mails from businesses and websites sending me holiday well-wishes. Awe, how nice of  them to remember little old me! I WONDER what it is! Maybe it is a coupon! MAYBE A DINOSAUR! MAYBE IT IS SOMETHING I HAVE NEVER EVEN HEARD [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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22
Dec
2011
Mallory Woodrow
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Don't Get It Twisted: The Difference Between Social Media Share and Social Media Profile Buttons

Didn't you ever watch TV growing up? Everyone knows you shouldn't push a button if you don't know what it does. Especially if it is large and a hue of blush (I don't know why no one in Staples' marketing department was informed of this.). "Push this Easy button!" "Uhm, I'm going to have to [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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23
Sep
2011
Mallory Woodrow
1

Facebook Timeline: A Quick Look at the "Modern Vehicle for Scrapbooking".

I am not writing anything groundbreaking here, just giving you a little sneak-peak if you've decided to stick to the old Facebook (if you want Timeline now, go here.) In any case, my first impression while watching f8 yesterday was that this new interface looked a lot like "digital scrapbooking." "This new #Facebook Timeline sounds [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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21
Sep
2011
Mallory Woodrow
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Tips for Adding Social Media Buttons to Your Business Website: Netvantage Marketing Likes This.

(Photo from here) You may have dove into Social Media from the get go or maybe you just recently waddled in the shallow end equipped with water wings and scuba gear. Whether you are social media savvy or still feeling it out, you're in the social media game. Either way, you probably know there are [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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12
Jul
2011
Mallory Woodrow
5

Google+: The Ews, The Awesome, And The Things You Won't Find On Facebook

First things first, I suppose I need to admit to being skeptical of Google’s social media endeavors. In fact, my Facebook statuses subtly bashed the search giant for attempting to reach out into all corners of the Internet. Weddings (googles.com/weddings/) and Widgets (www.wdyl.com) and what-the-heck-is-that? Oh my! I requested a branded energy drink from Google [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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4
May
2011
Mallory Woodrow
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Blogger Outreach - How To Get Links, Build Relationships and Not Get Murdered

Blogger Outreach The ability to get people to respond to e-mails, in my opinion, is an underrated talent and if you can do so without being accused of harassment or giving up an appendage (I do not suggest either), then you’ve stumbled across something. I haven’t had a restraining order filed against me yet and [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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10
Feb
2011
Mallory Woodrow
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What Does The New Facebook Pages Upgrade Mean For Businesses?

Facebook gave Facebook Pages a much-needed overhaul earlier today by introducing an array of new features, many of which will provide businesses with better ways to use Facebook to the fullest. Although most of the changes will excite social media admins, others may be met with opposition: the absence of the favored Static FBML Box [...]

About Mallory Woodrow

Mallory Woodrow is the Director of Social Media for Netvantage Marketing where she specializes in social strategy, outreach, and search engine visibility. She is also a Google Online Marketing Challenge Instructor, blogger, and has contributed to outlets such as Social Media Examiner and Entrepreneur Magazine. For her complete profile, visit MalloryWoodrow.com.

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