Joe Ford's Blog

Combating The "Not Provided" Google Analytics Issue With Paid Search

Ok. We in the search industry have complained, we have moaned, we have groaned. From agencies to industry gurus to in house experts. It doesn't matter. Google is taking away keyword data in Google Analytics from organic search, and lumping it into the "not provided" bucket. And there is nothing we can do about it, […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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Using The Water Faucet Approach In Paid Search

Overlooked in all the recent enhancements and tools Google AdWords has rolled out, there still is one huge reason to use paid search: timing. Timing & SEO On the SEO side of the business here at Netvantage, our organic campaigns are often equated to moving an aircraft carrier. Establishing a company’s search rankings takes a lot […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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A Recap on Google AdWords Ad Rotation Settings

In paid search you are always, ALWAYS testing.  Ad copy is one of the key items that you are always testing in constant chase of increasing click through rate and conversions.  As a basic rule of good PPC management, multiple ads should be used within ad groups.  You may test how one ad uses a […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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My Own Wish List for AdWords

Several of the recent features that AdWords has rolled out over the last year have been very effective for search marketers.  As of recently, AdWords developed the ability to identify conversions by extension, something many in the PPC space have been clamoring for.  Many thanks for paid search gurus Melissa Mackey and John Lee for […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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Paid Search For E-Commerce - What's Been Working

Well, the time has finally come to get the Paid Search category in the Netvantage Blog a swift kick in the rear. We have been getting handily defeated by our colleauges in the SEO and social media side of the house, and it is time to step it up. Look for some more posts coming […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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Truly free project management? It's out there, and it's awesome!

When you start a small company and run a small company, you're always looking for ways to pinch pennies.  Obviously you want to work with effective tools, but you don't want to pay any more than you absolutely must.  Such was the case when we started Netvantage, constantly seeking out free ways to do things […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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How to make YouTube videos that don't suck part 4

Since I've been doing some video work lately, I figured it would be time to come back with another installment of the ever popular (at least by Google Analytics standards) HTMYVTDS series. The topic of today's ridiculously acronymed segment? Post production. Thus far we've covered lighting, audio recording and framing, so once you've gotten those […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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Resources for SEO beginners

Between adding new employees at Netvantage and the growing number of presentations and speaking engagements I end up doing, I've found myself referring people to a lot of tried and true resources.  So today I figured I'd share a handful of resources for SEO newbies.  These are all pretty straightforward, highly actionable, and written in […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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Need some quick links? What's in your closet?

Over lunch the other day, my current favorite person in the world (our intern Brad) had to listen to me mulling over some options for my next blog.  I wasn't all that happy with any of the things that had popped into my head, and he tossed out one that he had used earlier that […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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One year into business...the good, the bad, and the ugly

We just made it past the one year mark.  The day in the office was pretty uneventful to be honest, but I couldn't help but reflect on all of the things that happened in our first year of business, and the lessons I've learned.  To steal a cliche I used in my final weeks at […]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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