We get quite a few questions asked about website or search engine terms, so we decided to put together our own SEO Glossary with examples to help you speak the SEO lingo in no time. Because the world of search change on a daily basis, we'll do our best to keep it up to date. [...]
Read MoreIf you think the world is going to end tomorrow, stop reading this and go do something more important. For the rest of you, check out the 2012 highlights from the Netvantage Marketing office, business events, and more!
Read MoreNetvantage Marketing was honored to receive the Emerging Economy Award at the 7th annual Celebration of Regional Growth Awards held by the Lansing Regional Chamber of Commerce. The awards are given to businesses that demonstrate economic development as well as job creation, commitment and investment in the Greater Lansing area. The Emerging Economy Award, created [...]
Read MoreIn paid search you are always, ALWAYS testing. Ad copy is one of the key items that you are always testing in constant chase of increasing click through rate and conversions. As a basic rule of good PPC management, multiple ads should be used within ad groups. You may test how one ad uses a [...]
Read MoreAdam Henige, managing partner of Netvantage Marketing located in downtown East Lansing was presented the Lansing Regional Chamber's 10 Over the Next 10 award September 25th at the Country Club of Lansing. The 10 Over the Next 10 award recognizes the Lansing region's top young professionals who are expected to contribute significantly to the community over [...]
Read MoreEmployees from Netvantage Marketing, an online marketing firm located in downtown East Lansing and Grand Rapids specializing in paid search management, search engine optimization and social media, spoke at various events the week of September 24th, 2012. Social Media Marketing Manager Nicole Anegon presented to Michigan State University’s Professional Development Public Relations Student Society of America [...]
Read More(Today's guest post is brought to you courtesy of Steven Boggs) Ecommerce entrepreneurs have to deal with all kinds of issues when it comes to building their website into an online success. There are matters of administration, customer services, keeping the shopping cart and sales software running smoothly and occasionally having to return money to [...]
Read MoreWe deal with a lot of clients that redesign their sites in the middle of our SEO engagements. There are always a lot of things to consider with design and content standpoint. In a normal redesign situation, the client is looking to spruce up the aesthetics of the site, while also looking to clean up [...]
Read MoreManaging Partner Joe Ford was interviewed on the Michigan Business Network on Technically Speaking with Chad Paalman on Tuesday March 20th, 2012 at 9:00 AM. It will be replayed at 2:00pm, 7:00pm, and 9:00pm. If you missed it, you can listen to the podcast or download it for free here.
Read MoreA group of over 90 attendees gathered at the The Capital Area IT Council membership meeting held Thursday, March 15 to hear Mallory Woodrow, Social Marketing Specialist, Jen Middlin, Director of Marketing at CiesaDesign, and Nicole Sunstrum, New Media Liaison, State of Michigan speak on the topic of social media and business. The March meeting featured: How much "business" [...]
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