Adam Henige's Blog

Broken Link Building. Needle In A Haystack vs. The Pin Cushion Method.

I love broken link building. I've been doing it since before it was cool. Lots of people have taken this method and done amazing things with it. In fact, there are a plethora of people who've documented exactly how they do it and in great detail. If you're new to this approach, here are some […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Think You've Been Penalized? It's Not Google. It's You.

Here's a tale I've seen too often the past year. It goes like this. The traffic drop Someone in your organization takes a look at Google Analytics and sees something like the above. Oh %$#&! Something's gone wrong, but what? Surely there's an easy fix here, it's just a matter of identifying the issue. This […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Should Your Servers Have A Warranty For Site Speed? The Implications Of A Slow Crawl...

Today this will be quick. It's been long known that Google will hammer you for having a slow site. But the turnaround time and the severity of Google's retribution seems to be getting faster and more vengeful. Take, for example, this auto warranty website which contacted me about some issues they've been having. While the […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Is Google Stealing Your Traffic?

In the past couple of years one of the things I've found most amazing is Google's ability to provide better data while I do less work. For example, if you do a search for "St. Louis Cardinals" today you'll get this result: With the world series starting this coming Wednesday, Google smartly places information on […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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...And Google Said, "Market Blindly!"

It's quite the conundrum when the business you build is almost entirely dependent on a technology that you have no control over. Of course, in this case I'm referring to Google. This is a known risk and something any SEO worth their salt is accustomed to dealing with. We love Google but sometimes we loathe […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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The Shallow End Of Google's Brand Heavy Swimming Pool

In the past two years Google has continued pounding the big brands into our search results. For many brand specific searches adding the knowledge graph listings makes all kinds of sense. For example, if I'm doing a search for "Home Depot" of course I want details on Home Depot and my search should look like […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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When The Wheels Fall Off. Why You Need Domain Authority To Avoid Duplicate Content Trouble.

I ran into a situation a few weeks ago that was pretty crazy from an SEO perspective. A site owner who had been running a successful stock rim and OEM tire shop for several years (here's the wheels site in question) Had basically seen their traffic cut by an insane margin. Check out this screenshot […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More
 

The New Google Places "Carousel" - It's Time To Get On

If you have a local business it may not have happened to you yet...but it most likely will. What is it that I'm referring to? The carousel. Over the past month and a half Google has started rolling out what's known as carousel listings for some of their local search results after running a beta […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More
 

Broken Link Building Tips: Secrets From Our Pros

If you've been around the Netvantage blog you're probably aware that we do a lot of broken link building. We're not bashful about providing some tips, building tools or just talking about the topic - see here, here, here, here and here (anchor text doesn't matter anymore, right?). So at a weekly meeting last week I asked […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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Netvantage 5 Years In And Going Strong

It's hard to believe that on May 12th we'll be celebrating five years in business. Needless to say, we've come a long way in that time. At our weekly meeting we started talking over some of the key points in our company's history and thought it would be fun to chronicle a bit of a […]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More