Adam Henige's Blog

9
May
2013
Adam Henige
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Netvantage 5 Years In And Going Strong

It's hard to believe that on May 12th we'll be celebrating five years in business. Needless to say, we've come a long way in that time. At our weekly meeting we started talking over some of the key points in our company's history and thought it would be fun to chronicle a bit of a [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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3
May
2013
Adam Henige
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Why Is Google Changing Your Page Titles?

Over the past couple months we've gotten a lot of emails from clients, non-clients and what I can only assume are very confused innocent bystanders in regards to their title tags showing up oddly in SERPs. After many years of Google showing exactly what you put in your title tag, suddenly things were changing. What [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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12
Apr
2013
Adam Henige
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How SEOs Explain Traffic Changes To Clients

The past year has been a tumultuous one for SEOs. I can say personally that I've seen some of our strongest performing sites take pretty substantial hits in traffic for all kinds of reasons.   After what I would consider an uneventful several years as far as Google updates, once 2012 wound down many of [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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15
Feb
2013
Adam Henige
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My Review Of Citation Labs' Link Prospector

"It's awesome. Thanks for coming out, please remember to tip your server." If you're a link builder that hasn't used this tool yet I suggest you stop reading and just go here and sign up. I'm not kidding. Don't even read this review, just go do it. If you want to learn how to use [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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14
Jan
2013
Adam Henige
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Directory Search Engine

I read a post the other day by John-Henry Sherck on finding directories that survived the recent Google updates and I found myself agreeing with his philosophy on grabbing links wherever they're available. This also led me to another thought, "What if we made a search engine that only pulled results from directories?" I set [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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3
Jan
2013
Adam Henige
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Google's Sneaky Vince-like Update

At the end of September and early October people were all atwitter about Google's Exact-Match Domain (EMD) update. For years if you had an exact match domain for a popular keyword it took very little effort to rank out highly for that keyword. So, if you wanted to rank out for "buy shoes" your chances [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

Read More
 
12
Oct
2012
Adam Henige
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Why Students Should Learn SEO

Netvantage started over four years ago now, and one thing I've realized in this time is that for the average business person SEO is still almost a complete mystery. What people do know tends to be out of date or just plain wrong. We've had over 20 interns come and go through our offices and [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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28
Aug
2012
Adam Henige
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Google Shopping Changes Result In...More Money For Google, Continued Crappy Results

I'm going to keep this post short. Mainly because I'm annoyed. At Google. Again. If you don't know by now, to have your products included in Google's Shopping listings you need to pay to play. While this is an obvious money grab, the Google PR team once again tries to make cupcakes out of turds. [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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1
Aug
2012
Adam Henige
1

Brands - Don't Be Scared Of Your Customers

(Today's guest post is brought to you courtesy of David Ingram) Constructive Criticism We all are aware that on a personal level that criticism can be tough. However, we are also familiar with the fact it can often be completely justified, even if it is hard to take. For businesses this is also true and [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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12
Jul
2012
Adam Henige
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Lansing State Journal's SEO Ethical Dilemma

We have been fortunate in growing our business in the past four years across the United States and more recently into Europe. While we're based in East Lansing and now Grand Rapids, we still take pride in our local presence. In the past couple years it's been a bit of a joke around our office [...]

About Adam Henige

Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.

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