5 SEO Copywriting Mistakes and How to Rectify Them
Special thanks for this guest post by Chris Hoole of Apple Copywriting
SEO copywriting is an aspect of online marketing that is strangely misunderstood by the majority of online marketers. They see it simply as the research and implementation of keywords and fail to realise that its methods are really about content and empathy.
Producing copy with SEO in mind is absolutely vital to the success of any website – 15% of all of Google’s indicators can be influenced by its techniques. But it’s not only crucial from an SEO perspective. If SEO copywriting is utilised correctly it can allow a webmaster to manipulate and guide his visitors to a landing page of his choice. Through the correct use of wording and links the process can turn good conversion rates into great ones.
Source: http://nmkt.us/1e
Is your SEO copywriting the best it can be? Take a look at some common mistakes below and find out...
Failing to cater for both audiences - Content that has been correctly optimised for SEO will be content that has the ability to please and impress Google as well as maintain the attention and affection of any reader who may come across it. There is a fine balance to be found between web content that is too keyword heavy and that which is SEOless completely.
Choosing keywords that are too competitive - Although it is vital that you research and implement popular and relevant keywords into your content there is no point trying to use terms that are simply out of your league. Although generic and ultra-viral terms are the most searched for they are also the most used by webmasters – to find success with them you need a big website, company and reputation. Small business owners are much better off using appropriately popular terms to differentiate their site – you could perhaps try and word your website from a different angle.
Failing to localise language - Although this does not apply to all businesses there are many that would benefit from this point. If the majority of your service is provided within a specific area it is in your interest to integrate this into your SEO copywriting. Slip in the name of your city or county into your copy and Google will reward you with a place in local listings and of course the chance to rank normally for one of the thousands of local searches carried out each day.
Forgetting to re-write - Even the very best SEO experts don’t know how Google really works. They are given their title as ‘experts’ because they have made the most reliable guesses so far. If you want to find SEO success you’ll thus need to make use of trial and error – this is the only way to find out what works for your site in your industry. You can do this by performing a monthly re-write of your content to test out different styles.
Forgetting about internal links - When you tell your reader to ‘click here’ to find a certain page you are actually telling Google that your next page is about clicking... here..? It makes absolutely no sense and it will cost you or your client traffic. It is your job as an SEO copywriter to ensure that every internal link uses precisely the right words to summarise the follow through page.
The list really could go on but I don’t think that I should lecture you any further. The main thing that I hope you take from this post is that SEO copywriting is really about empathy. If you take the time to consider what both Google and your readers really want you will find that SEO and commercial success tends to comes naturally.
Looking for a professional and affordable SEO copywriting provider? Look no further than AppleCopywriting. They can optimise your web content so that you don’t have to.
About Adam Henige
Adam Henige is Managing Partner of Netvantage Marketing, an online marketing company specializing in SEO, PPC and social media. Adam heads the SEO and link building efforts for Netvantage and has been a contributing blogger for industry publications like Search Engine Journal and SEOmoz.
