Of all the additions to Google Analytics within the past 12 months, none have made waves with analytics professionals more than the segmentation tool. Obviously, this provides a million different ways for users to slice up data, but for beginners (and I run into this regularly) all of the possibilities can be confusing. So now [...]
Read MoreOkay, there are a million paid tools and services out there supplying a dizzying array of SEO data to help your efforts and fill you in on the competition. Truth be told, not everyone needs that or can afford it, particularly in this economy. So in the spirit of running a lean, mean organization (hey, [...]
Read MoreSince I've been doing some video work lately, I figured it would be time to come back with another installment of the ever popular (at least by Google Analytics standards) HTMYVTDS series. The topic of today's ridiculously acronymed segment? Post production. Thus far we've covered lighting, audio recording and framing, so once you've gotten those [...]
Read MoreBetween adding new employees at Netvantage and the growing number of presentations and speaking engagements I end up doing, I've found myself referring people to a lot of tried and true resources. So today I figured I'd share a handful of resources for SEO newbies. These are all pretty straightforward, highly actionable, and written in [...]
Read MoreOver lunch the other day, my current favorite person in the world (our intern Brad) had to listen to me mulling over some options for my next blog. I wasn't all that happy with any of the things that had popped into my head, and he tossed out one that he had used earlier that [...]
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