Archive for April, 2009

23
Apr
2009
Joe Ford
0

Central Michigan PRSA - the PACE Awards

Well, today I had the honor of being co-emcee of the PACE Awards and it was truly a wonderful experience.  The CMPRSA honored the best public relations campaigns and tactics from the many great agencies in Mid-Michigan.  There was a great turnout, and it was my first chance to meet a lot of these people [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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20
Apr
2009
Joe Ford
1

How to make YouTube videos that don't suck, volume 3

So far we have covered the importance of audio and proper framing techniques in our HTMYVTDS series (I really need to work on that acronym), and today we're going to tackle what is often the most difficult issue for aspiring videographers - lighting.  Many an otherwise acceptable video has been ruined by shoddy lighting, and [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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15
Apr
2009
Joe Ford
1

Using Google Analytics to track non-branded terms

Google Analytics' addition of advanced segments allows for nearly limitless slicing and dicing of data. But if you're not an experienced hand with analytics, you probably don't have time to fuss with it to learn EVERYTHING that can be done with the tool, you just need to know how to get some real value out [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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8
Apr
2009
Joe Ford
0

Term Vector Theory For Dummies

Why keyword density isn't (and is) important. Among the SEO creme de la creme, keyword density is a phrase not even worth re-hashing, but for many, it remains a mainstay in their SEO lexicon.  Obviously, I've run my own experiments and seen my own successes in the past with upping my keyword density, which is [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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8
Apr
2009
Joe Ford
1

Some quick updates on this blog...

First off, it needs a new name.  I'm taking suggestions.  As an SEO, I have to put my ego away and finally realize that using my own name in the title isn't an optimal way to bring in traffic.  My mother is going to be crushed.  Send me your suggestions...even if they're crazy. Secondly, I [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
1
Apr
2009
Joe Ford
0

Local listings? It's easier than ever at Get Listed.

Okay, I started feeling guilty after my last post.  I didn't show my whole hand, I simply talked about the opportunities Lansing area businesses may have missed by not being listed locally on search engines.  Truth is, Google is a great place to start, but there's more tools as well, and the best one I've [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More