Well, today I had the honor of being co-emcee of the PACE Awards and it was truly a wonderful experience. The CMPRSA honored the best public relations campaigns and tactics from the many great agencies in Mid-Michigan. There was a great turnout, and it was my first chance to meet a lot of these people [...]
Read MoreSo far we have covered the importance of audio and proper framing techniques in our HTMYVTDS series (I really need to work on that acronym), and today we're going to tackle what is often the most difficult issue for aspiring videographers - lighting. Many an otherwise acceptable video has been ruined by shoddy lighting, and [...]
Read MoreGoogle Analytics' addition of advanced segments allows for nearly limitless slicing and dicing of data. But if you're not an experienced hand with analytics, you probably don't have time to fuss with it to learn EVERYTHING that can be done with the tool, you just need to know how to get some real value out [...]
Read MoreWhy keyword density isn't (and is) important. Among the SEO creme de la creme, keyword density is a phrase not even worth re-hashing, but for many, it remains a mainstay in their SEO lexicon. Obviously, I've run my own experiments and seen my own successes in the past with upping my keyword density, which is [...]
Read MoreFirst off, it needs a new name. I'm taking suggestions. As an SEO, I have to put my ego away and finally realize that using my own name in the title isn't an optimal way to bring in traffic. My mother is going to be crushed. Send me your suggestions...even if they're crazy. Secondly, I [...]
Read MoreOkay, I started feeling guilty after my last post. I didn't show my whole hand, I simply talked about the opportunities Lansing area businesses may have missed by not being listed locally on search engines. Truth is, Google is a great place to start, but there's more tools as well, and the best one I've [...]
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