Archive for March, 2009

East Lansing, NCAA basketball, and missed opportunities for local and mobile search

The NCAA Women's tournament offered a great opportunity for local businesses to benefit from the influx in revenue. Many missed opportunities by not getting themselves in front of online customers, however.

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PPC snake oil?

After recently weighing in on what I feel are some deceitful practices in the world of SEO, I have decided to weigh in on an increasingly marketed approach to pay per click marketing that I've been presented with and asked questions about quite a bit recently. The topic?  "Guaranteed top Google listings for a flat [...]

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Michigan's Best SEO, PPC and Web Analytics Company?

While I'm certainly not a bashful person, I do tend to shy away from too much professional bravado.  However, I got a kick out of some of our organic results when I took a look at them today. A while back I published an article about geo-targeting with SEO, discussing the benefits of targeting your [...]

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Building links...and *gulp* relationships

I don't know what everyone else's client roster looks like, but for us it's all over the map, both literally and figuratively.  Not only have our clients allowed us to fulfill our dream of manifest destiny (almost), but they range from billion dollar corporations to one person start ups and everything in between.  Obviously, the [...]

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How to make YouTube videos that don't suck, volume 2

In the first edition of this series we tackled the topic of audio, so now that you have the basics of making your videos sound good, it's about time you learn how to make your videos look more professional. When amateurs pick up a camcorder, one of the biggest sins they commit is in framing [...]

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