Archive for February, 2009

23
Feb
2009
Joe Ford
1

How to make YouTube videos that don't suck, volume 1

As video has become more prevalent across the web, I've noticed a very disturbing trend in how it's being used.  Simply videotaping something and slapping it up on your $25,000 site can be a terrible idea.  Yes, having video can make you look technologically savvy IF you do it well.  Putting a poorly made video [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
16
Feb
2009
Joe Ford
0

My interview with Travis Stoliker of Liquid Web

Recently I had the chance to ask some questions of Liquid Web Director of Sales and Marketing Travis Stoliker.  Liquid Web has been very forward thinking when it comes to Internet marketing, which is why we felt Travis would make an ideal subject for our first interview. Adam Henige:  First off, congratulations on the recent [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
16
Feb
2009
Joe Ford
2

Let's hear your best fake SEO testimonials!

Okay, one of the most ridiculous things regularly heard as a practicioner of search engine marketing is, "What does it cost to be listed first in Google?" or "How many days will it take to be ranked first in search engines?" There's no clear answer to any of these questions...what words do you want to [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
7
Feb
2009
Joe Ford
2

How to make a big splash quickly with your SEO

Keyword density...yeah, it's THAT important I wasn't sure how to take PJ Fusco's recent article on Clickz on keyword density.  I have greatly enjoyed watching SEOs downplay the significance of keyword density the last couple years, always assuming I was a part of the silent conspiracy against the newbies to the world of search.  So [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
4
Feb
2009
Joe Ford
0

Google Analytics...a poll

Thought I'd try something new and interesting and throw a poll on my site just to see if anyone's paying attention.  Anyhow, with all of the advancements made available by Google Analytics, I was wondering what people thought about the possible obsolescence of the long standing web analytics players.  Can Google push them out of [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
3
Feb
2009
Joe Ford
1

iWebtrack...a belated Christmas story.

iWebtrack.  Bad company or bad people? After my last installment lashing out at iWebtrack for never responding to my many requests for an explanation for their continued charges after obviously opting out of their free trial, I thought I would register for another trial account just to see if customer service was in a coma [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More
 
1
Feb
2009
Joe Ford
1

Internet Marketing dosen't meen much if...

I was bumming around blogs the other night and something dawned on me as I read through a blog of a self employed SEO who had blogged quite prolifically and had some solid content and good ideas. The guy wasn't going anywhere, and wouldn't be going anywhere because his grammar was shaky and spelling errors [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More