Archive for January, 2009

27
Jan
2009
Joe Ford
0

What the Nintendo Wii taught me.

Obviously, the praise heaped on Nintendo for their revolutionary take on the video game console is well worth it and been done to death.  I, however, recently had my first experience with the Wii and feel that there's a bit more to the story. Yes, you appreciate Nintendo targeting non-gamers, which was a brilliant strategy, [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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20
Jan
2009
Joe Ford
0

Pay per click advertising for branded terms...a slippery slope.

I got involved in a discussion board thread today where someone was lauding the success of their branded PPC campaign. The clickthrough rate was through the roof! Turns out, they had a 22 percent CTR since starting up the campaign. That sounds great, doesn't it? But what if you're already ranked number one organically? Is [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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19
Jan
2009
Joe Ford
2

So your new web designer is optimizing for search engines, eh?

I titled this blog in honor of Joe Ford, who often is mistaken for a Canadian.  To clear things up, Joe is not a Canadian, but he does really like hockey. Anyhow, I've noticed a recurring theme when talking to some development companies lately, as well as individuals who are either in the process of, [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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14
Jan
2009
Joe Ford
1

Doing web analytics? Why not integrate that data into your CRM?

I've found that a tremendous amount of material relating to web analytics tends to relate to the needs of billion dollar companies or is so rudimentary that it provides little value except to those just cutting their teeth on the topic.  There is a missing middle ground here, particularly for the typical SMB, where there [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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9
Jan
2009
Joe Ford
0

Google Analytics vs. Yahoo vs. MSN...who's right?

Analytics superhero (and one of my five favorite people I've never met in person) Avinash Kaushik wrote a marvelous blog recently about reconciling conflicting data between different platforms.  Reading it, of course, would scare the bejesus out of the web analytics beginner, and rightfully so.  However, I was at odds when Avinash seemed to recommend [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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6
Jan
2009
Joe Ford
0

IWebtrack, an exercise in poor customer service

People who know me well will tell you that when I am not feeling well or injured, I whine a lot.  I have many old sports injuries that nag, and I will gladly complain about them.  Outside of that, though, I don't complain much...unless it is warranted. This brings me to web analytics provider IWebtrack.  [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

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2
Jan
2009
Joe Ford
0

Finding new links, and getting more miles from them...

I am constantly scouring the net in search for new ways to discover and build links for my clients.  It can be a frustrating and often times tedious task, but when it gets results, it's all worth it.  I've never been a huge fan of sharing every last tidbit of insiders knowledge, but after a [...]

About Joe Ford

Joe Ford is a Managing Partner at Netvantage Marketing. In addition to overseeing day to day business operations of Netvantage, he directs paid search strategy for over 14 paid search clients. Ford is on the Lansing Chamber Board of Directors, and the Executive Board of the Capital Area IT Council.

Read More