George Orwell once said, "Advertising is the rattling of a stick inside a swill bucket." While most advertisers would turn up their nose, let's be honest, often times he is right. How often does a radio ad, television ad, or a billboard offer you something you need? For us cynical types, it's just random noise [...]
Read MoreSeems everyone turned it up a notch in regards to their online marketing efforts (I can only assume it was in my rather curt take on GM's use of pay per click last month...right?). Ford and Chrysler even launched differentiating strategies, an interesting strategic move - disassociating themselves from the "Big 3" moniker in a [...]
Read MoreOkay, I've been promising it for some time after my review of Google Analytics a while back, so it's now up and running. Really, I promise. For those who haven't ventured into the wild world of IndexTools/Yahoo Web Analytics, you're really missing out on some great and unique features. The full article can be found [...]
Read MoreI sort of stumbled across a new analytics package recently, and thus far I'm a big fan. Clicky started as analytics for blogging, but apparently has its sites set on the broader world of analytics. I installed it on this blog and have been tinkering with it the past couple of weeks. Its interface is [...]
Read MoreEveryone loves lists. There are entire sites dedicated to top ten lists of everything from skin lotion to punk rock bands. I recently realized that I haven't ever written anything in list format. A terrible, empty feeling began to overtake me. So while I may have missed the Hypercolor shirt trend when I was a [...]
Read MoreOver the last year or two, particularly with some of the innovations made available with Google Analytics, internal site search reports have gained a lot of notoriety among industry experts. Of course, there is some evidence to back up the hype. Research has shown that roughly 10 percent of traffic to a site is likely [...]
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