Image credit: powerof9 On the eve of Facebook’s historic IPO announcement, General Motors announced that it will pull all funding from advertisements displayed on Facebook. According to General Motors, they feel that paid ads through Facebook have little impact on consumers’ vehicle purchases, rendering them unnecessary costs. So what does this mean for the future [...]
Read MoreOn May 1, Online Marketing Specialist Michael Hall took a trip to East Lansing High School to speak with the web design class about search engines and careers in Internet marketing. Many thanks to Mr. Aldrink for the kind thank you letter.
Read MoreSeveral of the recent features that AdWords has rolled out over the last year have been very effective for search marketers. As of recently, AdWords developed the ability to identify conversions by extension, something many in the PPC space have been clamoring for. Many thanks for paid search gurus Melissa Mackey and John Lee for [...]
Read MoreWordPress. You may love it, you may hate it (why?), but it's a reality for most of us anymore. From blogs to full blown websites, WordPress has become a staple in the world of web design/development/mastering. What can be an issue from time to time is the rather unusual nature of the folder and file [...]
Read MoreManaging Partner Joe Ford was interviewed on the Michigan Business Network on Technically Speaking with Chad Paalman on Tuesday March 20th, 2012 at 9:00 AM. It will be replayed at 2:00pm, 7:00pm, and 9:00pm. If you missed it, you can listen to the podcast or download it for free here.
Read MoreA group of over 90 attendees gathered at the The Capital Area IT Council membership meeting held Thursday, March 15 to hear Mallory Woodrow, Social Marketing Specialist, Jen Middlin, Director of Marketing at CiesaDesign, and Nicole Sunstrum, New Media Liaison, State of Michigan speak on the topic of social media and business. The March meeting featured: How much "business" [...]
Read MoreWell, the time has finally come to get the Paid Search category in the Netvantage Blog a swift kick in the rear. We have been getting handily defeated by our colleauges in the SEO and social media side of the house, and it is time to step it up. Look for some more posts coming [...]
Read More
