Search Scoop: Week of April 21st

Happy Monday! Here are this week's Search Scoop articles: Long-Tail Keyword Research on Deadlines - How to Find Hot Phrases on the Fly: The power of the right headline and keyword usage in a blog post can’t be overstated. Using Google suggest in your keyword research can be a great way to build a headline […]

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Search Scoop: Week of April 14th

Happy Monday! Here are this week's Search Scoop articles: Report: Google To Block Paid Search Keyword Data With Not Provided; Like Organic "Not Provided" - Word on the street is that Google is going the way of "Not Provided" for paid search keyword data, as it did for organic data. More to come on this […]

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How We Recovered from a Manual Action Penalty in 2 Weeks

Has anyone else out there felt the wrath of Google's manual penalties over the past few weeks? I most certainly have. On March 20th, the same day that the SEO community exploded with news of My Blog Guest receiving a manual site-wide action penalty from Google, I received a similar unfortunate message in Google Webmaster Tools: […]

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Search Scoop: Week of April 7th

Happy Monday! In Netvantage news, Managing Partner Joe Ford visited his Alma Mater last week to share tips and tactics for paid search campaigns with undergraduate students. He presented to students in the MSU Telecommunications program who are currently participating in the Google Marketing Challenge.   Here are this week's Search Scoop articles: Negative Domain […]

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Netvantage Marketing Launches New Search Engine

Netvantage Marketing has created a new search engine called WebDope, providing users with the straight dope from the Internet. The search engine is designed to give users a more simple search experience. "With Google's declining customer satisfaction numbers, we saw it as an opportunity to give users what they want," said Managing Partner Adam Henige. […]

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Search Scoop: Week of March 31st

And March Madness continues! Andrea has taken over the lead in the Netvantage pool, but things don't look too good for her overall. Out of all of us, Mike was the only one that was smart enough not to pick Michigan State to win it all so his bracket is looking pretty promising for a […]

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Search Scoop: Week of March 24th

Happy March Madness! We hope everyone's brackets are doing well! Lexie is currently in first place in our office pool, but who knows what will happen between now and April 7th, especially with all of the upsets there have already been! Here are this week's Search Scoop articles: How To Build a Keyword Matrix [and […]

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Search Scoop: Week of March 17th

Happy St. Patrick's Day! Here are this week's Search Scoop links: The Short Cutts - A new resource put together by ClickConsult that’s collected all videos posted by Matt Cutts, head of Google’s Webspam team, and allows you to search by question and category, and even shirt color. SEM Rush does a good job at how to […]

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Does Google Have an Eye on your Brand Name?

Businesses with big brand names have reason to worry with the experiments Google is currently conducting through their Google.co.uk money products comparison tool. The tool is designed for UK customers to help them compare interest rates, mortgage rates and other financial information from various insurance providers, credit cards, and banks. When searching for a UK […]

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Search Scoop: Week of March 10th

Anyone in the search marketing industry will tell you that it is a constantly changing industry. Google is frequently making changes to how they determine rankings, which means search marketers are always learning to keep up. One way we do that at Netvantage is by reading the latest articles from industry gurus and sharing them […]

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