Search Marketing Can Be Confusing

You are here because you have a problem. A pain point. An issue. We exist to help. Feel free to browse one of the typical problems we hear from our clients. If your problem isn’t here, we apologize, we didn’t mean to leave you out. Just give us a call or contact us to discuss.

Can’t find your site on Google?
Are you or your agency already running a pay per click campaign?
Do you need to get more traffic to your site?
You are launching your site, what does it mean for search?
Is your site converting visitors to customers?
You’ve installed Google Analytics, but is it working? Can you understand the data?

Can’t find your site on Google?

Your potential customers are searching for you and your services on Google. Can they find you? If you have a great website that will help your business, yet it can’t be found, how useful it is? Our team of search engine optimization experts can help your company’s site get found when users search on Google, as well as other major search engines like MSN and Yahoo. When starting a search engine marketing strategy, there are many variables that need to be considered. We work with you to determine the right keywords to optimize for, your site’s content and code structure. We will also help develop links across the Internet, which will help your site’s rankings. We can manage this process for you, or come into your business and conduct workshops for your IT and marketing staff. It’s your preference. Either way, make sure you can be found.

Are you or your agency already running a pay per click campaign?

Running your own campaign? Have you ventured into pay per click marketing? Seem to be spending a lot of money on clicks but not getting results? If you have started our own pay per click campaign, but want some assistance, we can help. We can provide workshops, monthly evaluations, or manage your PPC campaign for you. Unhappy with your current agency? If you have been working with an agency, but not seeing results, we would be happy to talk to you and see if we can turn things arond. Are you paying too much for management? Does your account rep only send you a report and a bill once a month? Does your current pay per click management firm understand your business model and your goals? Is it about driving lots of traffic to your site through a search engine marketing campaign, or is it helping you use search to reach your business objectives? Our team of paid search analysts aren’t just concerned about increasing traffic, they’re concerned about increasing your bottom line. Find out more about our paid search management strategies.

Do you need to get more traffic to your site?*

*(you mean, the right traffic)

Ah, traffic. “Our site isn’t getting enough traffic, we need more traffic.” This is probably the most common problem we hear. Yes, a site that does not get traffic really is a not a website at all. Does your site need all the users on the Internet to visit? No. It needs to attract the users who are interested in your services, content, or products. We will use our R&D process to determine the best approach for attracting quality traffic to your site. Within this, we determine your current website situation, your keyword competitiveness and other factors. We then work with you to develop a strategy for getting more traffic. Our primary channels will be organic search engine optimization and pay per click management. We will work within your business goals and your budget in developing the right strategies for attracting quality traffic.

You are launching your site, what does it mean for search?

Your company has spent countless hours reviewing design, picking the right imagery, looking at site maps, determining navigation, and writing new content. It’s finally time to launch. Now what? Can visitors find your new site? Could you lose high rankings for important keywords? Are your page titles and URLs changing? There are many important considerations to take into account from a search engine perspective when re-launching your website. We can guide you through this process, and take the appropriate steps to make your new site search friendly.

Is your site converting visitors to customers?

You are getting traffic reports. You know you are getting some visitors. Why aren’t visitors filling out your contact us form? Why aren’t they turning into customers? Do you only see the top and bottom of the funnel, and not enough in between? Feel like you need to spend money to get to more visitors to the top of your funnel? What if you knew that a large percentage of your potential customers spend a great deal of time on the site, and were abandoning right at checkout? We can determine what keywords visitors are typing in to find you, what geographic region they are coming from, the paths they took through your site, the amount of time they spend on each page, and a lot of other valuable information we can use to better understand the dynamics of your website. Most importantly, we break this data down and turn it into actionable intelligence to help you convert more visitors through your funnels.

You’ve installed Google Analytics, but is it working? Can you understand the data?

Data Overload. Google Analytics is a wonderful tool. It can provide all sorts of interesting data about your website. However, data is just data. Are you getting the right information to help you maximize your site’s performance? As a web analytics consulting firm, one of our missions is to mull through the data for you, and pull out the most important business points. We aim to interpret the data for you, and make recommendations on your visitor tendencies to help improve your site’s effectiveness. This can be a great tool to improve your business. Let us help you understand it and use it correctly.